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Preparing for its 600th anniversary, the Museum of the University of Saint Andrews chooses imagineear’s mediaPacker platform

Press release   •   May 31, 2012 11:35 BST

MUSA (the Museum of the University of Saint Andrews) is to offer visitors new mediaPacker tours to their Permanent Collection.

The Museum of the University of Saint Andrews displays to the public some of the treasures from the University’s collection of over 112,000 artefacts. St Andrews University, founded in 1413, is Scotland’s oldest and one of the first three universities in the English speaking world. As the University marks its 600th anniversary, the new multimedia guides will focus attention on the museum’s outstanding collections.

Treasures at MUSA date from the time of the University’s foundation, and include the famous St Salvator’s Mace, one of three mediaeval maces dating from the 15th Century, as well as over 500 instruments illustrating the history of science, and more recently acquired artwork and drawings. The new multimedia guides will reward visitors with expert commentary, archive images and video, and help bring the many collections alive.

The flexibility of the mediaPacker™ platform is central to the project, allowing the museum to change and edit tours over time. Through imagineear’s pioneering in2handheld programme, dedicated to smaller and specialist museums, training programmes have been put in place to ensure MUSA’s staff feels confident in developing, creating and editing their own tours.

Matthew Sheard, Audience Development Officer at MUSA, commented: “After speaking to our visitors we found that they wanted to experience the internationally significant treasures that are on display at MUSA in the context that they were used. The multimedia guides and expertise offered by imagineear will allow us to tell the objects’ stories with images and videos that provide this context, linking them clearly with the wider University and its 600 year history. We look forward to working with imagineear to realise the potential for what this technology can offer.”

Andrew Nugée, CEO of imagineear, added: “It is exciting to work with MUSA to bring handheld multimedia technology to the museum as we approach the University’s 600th anniversary. For visitors the new guides will be a powerful tool in learning more about the world-class collections on display. Through in2handheld imagineear has worked with staff from a very wide range of organisations including Art Galleries, Museums, Wildlife Parks and Theatres. We look forward to working with the Museum of the University of Saint Andrews to showcase all that mobile interpretation can bring to University museums.”

About imagineear

Enhancing Visitor Experiences

imagineear is a young and dynamic full service interpretation company, offering multimedia tours to arts and sporting venues, cultural sites and visitor attractions around the world.  We have a highly experienced team and are based in London, with regional headquarters in Singapore and Amsterdam.  Offering stand-out value for money, we use our experience to drive innovation, and create additional revenue streams from rental and retail models, both on- and off-site.

For more information about imagineear, please visit www.imagineear.com

Contact

Andrew Nugée, Chief Executive
andrewnugee@imagineear.com
+44 (0)845 680 7770

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