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The Beatles Story Liverpool app re-launched by imagineear

Press Release   •   Aug 23, 2012 17:12 BST

London. imagineear and the Beatles Story Liverpool are re-launching their Beatles-themed city tour of Liverpool.

Whether taking in the streets of Speke where George and Paul grew up, or visiting the Blue Angel and the Jac where the Fab4 hung out – the city of Liverpool, home to the Beatles, is a special place for any Beatles fan.

75 million tourists visit Liverpool every year, so imagineear and the Beatles Story Liverpool decided to offer visitors an experience to remember of the capital of Beatles culture.  The first app was launched in 2011 on Apple and Android platforms, both of which have been received with great enthusiasm by fans and visitors alike.  As one reviewer of the app noted, "Amazing app. So much history in a freebie.  Makes a perfect guide when you visit the home of Beatlemania!"

A year down the line, imagineear has worked hard to improve the app and the user experience.  The user interface is simplified and has been designed to be faster on both platforms.  The in-app navigation, via city map or stop list, has been greatly enhanced with greater scope, clarity and of course, aesthetical appeal.  And a live newsfeed has been added, soon to be complemented by a live events feed, which provide a great way for fans to stay up to date with the Beatles story, whether on the beach in Rio or in sunny Liverpool itself.

"We are strong believers that we need to learn and improve constantly" said Otto Gumaelius, Mobile Media Manager at imagineear.  "Our company tag-line is 'Enhancing Visitor Experiences' and we take this mission seriously, hence the desire to re-work and overhaul the year-old Beatles Story app".

The app is free for a limited time only, so give it a try on your iPhone or Android device now whilst it is still available.

About imagineear

Enhancing Visitor Experiences

imagineear is a young and dynamic full service interpretation company, offering multimedia tours to arts and sporting venues, cultural sites and visitor attractions around the world.  We have a highly experienced team and are based in London, with regional headquarters in Singapore and Amsterdam.  Offering stand-out value for money, we use our experience to drive innovation, and create additional revenue streams from rental and retail models, both on- and off-site.

For more information about imagineear, please visit www.imagineear.com

Contact

Andrew Nugée, Chief Executive
andrewnugee@imagineear.com
+44 (0)845 680 7770

About The Beatles Story


The Beatles Story is the world's leading Beatles-themed museum and visitor attraction and is based in Liverpool, birthplace of the Beatles. It was established in 1988, and has since expanded in size to include the interactive Discovery Zone and Fab4Store. The visitor attraction explores the story of the Beatles chronologically, from the first meeting between John Lennon and Paul McCartney to the eventual break-up of the band and their lives after the Beatles.

For more information about The Beatles Story, please visit www.beatlesstory.com

Contact

Rosie Murphy, Marketing Manager
rosiemurphy@beatlesstory.com
+44 (0)151 709 1963 - Liverpool

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