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The Point Eastleigh partners with imagineear to create 'A Feel for Nature'

Press Release   •   Apr 16, 2012 11:33 BST

The Point Eastleigh adopts imagineear's APpro™ technology to give visually impaired visitors A Feel for Nature during the Salisbury International Arts Festival.

Plenty of tours around the world have been adapted to enable visually impaired people safely to access them.  Not many have actually been created by visually impaired people.  The Point Eastleigh's A Feel for Nature does precisely that, using audio guides to connect people better to the natural world around them.

The project is presented as part of the Salisbury International Arts Festival and has been produced by The Point Eastleigh's resident artists, Public Attraction.  Participants in the project have been drawn from Kings Copse Primary School, Toynbee School and people connected to Open Sight charity in Bishopstoke. 

The trail will take the form of an audio tour delivered through imagineear's APpro™ system.  The APpro™ is an ideal player for visitors with visual impairments – with its intuitive and tactile design for users.  The simplicity of creating tours for the APpro™ also means the platform lends itself to this kind of collaborative creative process.

A Feel for Nature takes visitors on a journey through Itchen Valley Country Park.  Visitors can pick up their guides, with a map to accompany the tour, at the Visitor Centre.  There are also plaques signposting the tour to embed the experience in the heart of the park.

Nick Sherrard, Head of Business Development for imagineear UK and Ireland, wished the project well: "We welcome this opportunity to support the Point Eastleigh, and are delighted that our APpro™ solution provides such an elegant solution to the specific requirements of the Feel for Nature tour".

For more information on the tour, visit

About imagineear

Enhancing visitor attractions

imagineear is a young and dynamic full service interpretation company, offering multimedia tours to arts and sporting venues, cultural sites and visitor attractions around the world.  We have a highly experienced team and are based in London, with regional headquarters in Singapore and Amsterdam.  Offering stand-out value for money, we use our experience to drive innovation, and create additional revenue streams from rental and retail models, both on- and off-site.

For more information about imagineear, please visit

Nick Sherrard, Head of Business Development, UK and Ireland
+44 (0)845 680 777

About The Point Eastleigh

Owned and managed by Eastleigh Borough Council, The Point has positioned itself as an international hub for the development of artists, and runs programmes of dance theatre, film and light entertainment.  Outreach programmes involve thousands of members of the local community each year, and an Associate Artists Scheme supports emerging companies.  The Point was established in 1996 with one of the first lottery grants and has always had a strong emphasis on innovation, cultural pluralism and creative challenge.  Since January 2010 The Point has been led by Director, Sarah Brigham.

Marie Negus
+44 (0)23 8062 7805

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