Don't Miss! Christian Toksvig, VP of Business Development at Getty Images speaking at the Digital Marketing Show

News   •   Nov 25, 2013 12:01 GMT

Session 1

26th November: 11.00 - 11.30am at The Social Theatre: Fair Play in Social Media

Fair play in social media

The world is becoming more and more visual. Photo capturing and sharing are rapidly becoming an integral part of how we communicate with each other, as essential as the telephone or email. While the increase in sharing of content helps us communicate better, it also raises complicated questions about privacy and copyright. For example, YouTube was a hotbed of video piracy until Google made deals that secured proper attribution and a cut of advertising revenues for copyright owners. 

Like YouTube, content sharing platforms such as Tumblr, Facebook and Pinterest let users post content that may violate the copyright of its owners, for example individual photographers or media publishers. Getty Images is developing a technology to solve this problem, and ensure fair compensation for copyright owners, unlimited enjoyment for users, and business value for social media platforms. We call this playing fair in social media. 

Session 2

28th November: 1.30 - 2pm at the Like Minds Conference: We Live in a Visual World

We live in a visual world.

We take and share more images and videos than ever before and the nature of photography is changing from creating a memory to sharing a here-and-now experience. 

Everyone is now a photographer, and a publisher. This fragmentation of how content is produced and distributed presents challenges for marketers wishing to get their messages across to an audience. One of the best ways of doing so is harnessing the power of the crowd to create and distribute branded content. This presentation puts the development of the visual world in context and shows examples of great crowd sourced content marketing. 

Join Christian who will be sharing some insights around these two hot topics: 26th November: 11.00 - 11.30am at The Social Theatre: Fair Play in Social Media 28th November: 1.30 - 2pm at the Like Minds Conference: We Live in a Visual World

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Video & the future of marketing -- Infographic

News   •   Nov 18, 2013 17:44 GMT

Today's consumer engages more with video than any other marketing vehicle. Video is no longer just a nice-to-have, but an absolute must for organizations looking to engage audiences. Watch our video infographic to track the rise of video as a powerhouse marketing tool, and to understand what it means for your business.

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Build a brand that stands out and delivers - Using imagery for small business success

News   •   Nov 18, 2013 17:41 GMT

Whether you are a small business owner or design partner -- you need to make your brand work harder and smarter for your business. We've partnered with Julie Cottineau, founder and CEO of BrandTwist and former VP of Brand for Virgin to show you how. This webinar with help you learn how to see tangible business results from your brand, use best practices to leverage core brand pillars, including how your brand expresses itself in words and images, and master comprehensive branding tools.

You know that competition for customers' attention and hard-earned money is fierce, and in order to achieve success, you must have a strong brand. Our webinar Build A Brand That Stands Out and Delivers will show you how to do exactly that.

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Connect - Getty Images API

News   •   Nov 18, 2013 12:25 GMT

Connect is Getty Images’ industry-leading suite of application programming interfaces (APIs), giving you direct access to Getty Images’ content, metadata and search technologies and integrating them into your publishing tools, products and services.

Study: Creativity under threat.

News   •   Nov 15, 2013 17:30 GMT

We asked, you spoke. We asked creatives just like you to weigh in on what it means to be a “creative” today in this always-on digital world.

About iStock by Getty Images

Create standout designs, ignite your creativity and make your work life easier with help from Free the Creative, a new mission from iStock by Getty Images.

iStock by Getty Images is the web's original source for royalty-free stock images, media and design elements. Artists, designers and photographers from around the world come here to create, work and learn. Although iStock started with just a handful of photos in 2000, we now offer vector illustrations, videos, music and sound effects.

Millions of people depend on iStock for affordable prices and exceptional quality. All iStock files are royalty-free*, which means you only have to pay once to use the file multiple times. We even offer a Legal Guarantee* - our promise that content used within the terms of the license agreement will not infringe on any copyright, moral right, trademark or other intellectual property right, or violate any right of privacy or publicity.

*Excludes audio files in the Pump Audio collection.

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