Netmums and Sugarwise Reveal Survey Results in Parliament: 80% of Parents Regularly Search for Low/No Sugar Products for their Family, while Manufacturers told Sugar is "Not a Priority"

Press Releases   •   Sep 13, 2017 00:24 BST

A survey by Netmums, leading parenting website and Sugarwise, international authority for sugar claims, launches in Parliament today. Shockingly, while 80% of parents regularly look for low or no sugar products for their family, the manufacturers of lower sugar products are repeatedly told by retailers sugar is "not a priority". A new Alliance to target obesity is launched and members announced.


Alliance to target obesity launches in EU Parliament as new data reveals Europeans are consuming some of the highest levels of sugar

Press Releases   •   Sep 05, 2017 23:09 BST

Sugarwise launches a new Alliance of stakeholders committed to tackling obesity at the EU Parliament. The Alliance will be dedicated to improving prepared food in the interest of public health. New data revealed by Euromonitor International shows average daily consumption of sugar in Europe is 30 teaspoons a day. Lidl, Danone, Sun-Maid, Cargill, and Mondelez are among those participating.


First Sugarwise Certified Recipe Book launches in Tesco, Sainsbury's and WHSmith on Friday 28th July

Press Releases   •   Jul 24, 2017 08:00 BST

A recipe book designed to help people follow World Health Organization guidelines on sugar launches into major retailers across the UK on 28th July. This is the first time recipes have been independently certified by sugar claim authority Sugarwise. To make the grade recipes must be low in "free" sugars including honey and juice. The book includes advice from Cambridge scientists on sweeteners.


Sugarwise launches in Europe with the support of MEPs

Press Releases   •   Jun 28, 2017 03:05 BST

On Wednesday 28th June the launch of the new sugar label Sugarwise in Europe will be announced with the support of MEPs, WHO and EC Representatives. Sugarwise is the first tool that offers consumers a means of identifying foods low in added sugars, the new sugar label becomes available throughout Europe empowering the consumer to take control of their added sugar intake for the first time.


Mother Convenes Summit in Parliament on Sugar

Press Releases   •   Oct 12, 2016 11:26 BST

The Sugar Summit being held in Parliament today brings together influential stakeholders who together have the power to implement solutions to the sugar challenge. Convened by the mother who founded the Sugarwise marque and chaired by Keith Vaz MP, participants include Compass Group, Tesco and Caffe Nero as well as British Soft Drinks Association, and Unite, the largest trade union in the country.


New Sugarwise test could help curb America's added sugar consumption

Press Releases   •   Sep 08, 2016 19:27 BST

A new test enabling scientists to identify added sugars in foods for the first time launches in Palo Alto. The Sugarwise certification program uses this test to award a kitemark to those products low in added sugar helping people quickly identify them. It has been hailed as one of the most important breakthroughs in our fight against the negative health effects associated with high sugar intake.


Childhood Obesity Plan: Sugarwise kitemark offers new hope

Press Releases   •   Aug 17, 2016 20:34 BST

Sugarwise's unique technology - that independently assesses levels of free sugars - alongside its kitemark and proposed incentives could provide hope in tackling childhood obesity. A new partnership between the UK's major retailers, Guy's & St Thomas', FoodMaestro and Sugarwise has led to development of a ground breaking app enabling people to control their free sugars intake for the first time.


Brexit: Sugarwise HQ moves to US increasing opportunities for British food & drink manufacturers

Press Releases   •   Jun 27, 2016 00:55 BST

Sugarwise, the international kitemark for low sugar food and drink from Cambridge UK are to move their headquarters to the United States post Brexit. The recent FDA guidelines directing food and drinks companies to specify added sugars has generated significant opportunities in the US . Brexit, and the added interest by US brands to use the kitemark are the primary reasons for moving headquarters.


Cambridge University Scientists Develop Sugar Certification Standards to Delight of Mum: Invitation Fri 11th March

Press Releases   •   Mar 08, 2016 17:12 GMT

Cambridge University Scientists present significant breakthrough in the fight against the effects of free sugars, newly developed standards that enable the public to differentiate between a product’s total sugar content and free sugar content for the first time. Invitation to meet the scientists, view the lab, hear about the latest products certified and take home a party bag of delicious treats.


Sugar's Equivalent of the Fairtrade Marque with the Potential to be as Big

Press Releases   •   Feb 13, 2016 15:02 GMT

Inside Out follows a Cambridge mum on a mission to launch a certification scheme, like Fairtrade, for truly no added sugar products. There's new guidance on the different types of sugar we should and shouldn't eat but nothing on our food labels. Rend finds products that satisfy that guidance, sets up her scheme, teams up with Cambridge University and gets Tesco on board to develop her logo.

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  • Press Contact
  • Founder
  • The passion. Nothing would have happened, and there'd be no Sugarwise if I had been sensible.
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About Sugarwise

Kitemark for food and drink low in free sugars

Sugarwise is the world's first certification for sugar claims in food and drink food and drink. The Sugarwise test is the only independent method for assessing added sugars in food and drink. Manufacturer supplied composition and recipe information does not need to be supplied to perform the independent assessment, that has the potential to enforce new sugar labelling regulations as well as reformulation targets on added sugar throughout the world, ensuring that all manufacturers comply and catching out those who do not. The kitemark positively highlights options low in added sugars. Sugarwise was the first company to relocate its headquarters out of the UK post Brexit, choosing the United States.


  • Sugarwise
  • 16192 Coastal Highway Lewes
  • 19958 Delaware
  • United States