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Fares slashed for half-term getaways

Press Release   •   Feb 08, 2013 05:33 GMT

Thousands of train passengers will be enjoying cheaper days out this half-term, thanks to the return of our award-winning Great Escape offer. 

The promotion sees the cost of a day's unlimited off-peak travel slashed to just £15 for adults (£9.90 with a railcard) and £5 for kids between 9-24 February.

To get one of the 50,000 bargain tickets, passengers simply need to download a voucher by clickinghere and take it with them to their local London Midland station.

London Midland Passengers can also snap up exclusive discounts when they're off the train too, with over 100 two for one offers available for a range of attractions in London, Birmingham, the Midlands and Liverpool including the London Eye, Cadbury World, and even the ferry across the Mersey.

David Whitley, Head of Marketing, said: “Keeping the kids entertained over half term without breaking the bank is always a challenge, but with London Midland's cheap tickets and two for one offers, taking the train is the ideal way to get out and about for less!”

The London Midland network stretches from Liverpool to London and across the Midlands, with services running to destinations including Birmingham, Shrewsbury, Worcester, Hereford, Stratford-upon-Avon, Milton Keynes and Northampton.

Visit our newsroom website for the latest news, press releases and information about London Midland. You can also create your own account to receive our updates as soon as they are published, straight to your email inbox.  

Since 2007, London Midland has been providing train services to and from London in the south, to Birmingham in the Midlands and Liverpool in the north-west.  Over 60 million passenger journeys a year are made using on the network and London Midland manage 148 stations and operate
over 1,300 services a day.

London Midland is owned by Govia, the partnership between the Go-Ahead Group and Keolis. Govia
is the UK’s busiest rail operator, responsible for nearly 30 per cent of UK passenger rail journeys through its three rail companies, Southern (which includes Gatwick Express services), Southeastern and London Midland.  Further information on Govia is available at

London Midland has won a range of awards, including Best Local Transport Integration, four Rail Business Awards for marketing, public relations and customer information, five Golden Spanner Awards for Engineering, three IOIC awards for internal communication and three Railstaff Awards for Outstanding Customer Service, Lifesaving and Charity Work.

In 2013 London Midland was awarded the Investors in People (IiP) Silver Award and been awarded the 5 Star award by the European Foundation for Quality Management (EFQM) in 2012.

For more information about London Midland please visit the London Midland website or the newsroom website.

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