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London Midland’s marketing team scoops industry award for successful campaign

Press Release   •   Feb 12, 2010 07:57 GMT

London Midland's marketing team has scooped a national industry award for its campaign promoting the re-launch of services on the Trent Valley line.

The team won the Rail Professional Marketing Campaign of the Year at the Eversholt Rail Awards last night (February 11).

The campaign was for the re-launch of the Trent Valley line, where the team worked hard to deliver targeted communications to towns and villages, such as Stone in Staffordshire which saw trains reintroduced after five years.

The campaign helped an increase in passenger numbers along the route, which runs between Crewe and London Euston.

London Midland commercial director Alex Hynes said: “This is an acknowledgement of the great work being done by our marketing team which has given a real impetus to the reintroduction of Trent Valley line services. More passengers are taking advantage of this great service.”

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Since 2007, London Midland has been providing train services to and from London in the south, to Birmingham in the Midlands and Liverpool in the north-west.  Over 60 million passenger journeys a year are made using on the network and London Midland manage 148 stations and operate
over 1,300 services a day.

London Midland is owned by Govia, the partnership between the Go-Ahead Group and Keolis. Govia
is the UK’s busiest rail operator, responsible for nearly 30 per cent of UK passenger rail journeys through its three rail companies, Southern (which includes Gatwick Express services), Southeastern and London Midland.  Further information on Govia is available at www.govia.info

London Midland has won a range of awards, including Best Local Transport Integration, four Rail Business Awards for marketing, public relations and customer information, five Golden Spanner Awards for Engineering, three IOIC awards for internal communication and three Railstaff Awards for Outstanding Customer Service, Lifesaving and Charity Work.

In 2013 London Midland was awarded the Investors in People (IiP) Silver Award and been awarded the 5 Star award by the European Foundation for Quality Management (EFQM) in 2012.

For more information about London Midland please visit the London Midland website or the newsroom website.

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