London Midland's mobile phone parking service now has more than 10,000 fully registered users.
The new 'pay by mobile' system is operated by Meteor through their Meteor Phone Parking Solution and allows passengers to park at a number of London Midland stations and make payment by calling from their mobile phone or sending a text message.
The system is proving to be increasingly popular with London Midland passengers and is in operation at Milton Keynes, Watford Junction, Leighton Buzzard, Tring, Berkhamsted, Hemel Hempstead, Telford, Northampton, Tamworth, Nuneaton Trent Valley, Wolverton and Bletchley.
To use the system passengers just need to check the number of the car park they are using and call to make payment. Passengers can send a text message with the appropriate details if they prefer.
Paper tickets are not issued, but parking attendants are able to check details via their hand-held devices.
London Midland commercial director Alex Hynes said the system was proving to be popular with passengers who were keen to save time in their daily commute or leisure trips.
“It's a quick and easy way for passengers to park at our stations and that's why it's proving so popular,” he said.
“The phone parking service is one of a number of schemes we offer such as scratchcards and new off-peak and weekend rates. We're investing millions of pounds in expanding parking facilities at our stations to ensure there are plenty of spaces available.”
Meteor's Technical Director, Giles Parry said: “We're all really pleased with the success of the Phone Parking solution. Customers now have a wide range of purchasing options for their parking whether it's online, via mobile phone or from traditional Pay and Display machines which we believe improves the customer service we can offer.”
London Midland also operates an eco-friendly scheme offering reductions in parking fees for vehicles with low carbon dioxide emissions.
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Since 2007, London Midland has been providing train services to and from London in the south, to Birmingham in the Midlands and Liverpool in the north-west. Over 60 million passenger journeys a year are made using on the network and London Midland manage 148 stations and operate
over 1,300 services a day.
London Midland is owned by Govia, the partnership between the Go-Ahead Group and Keolis. Govia
is the UK’s busiest rail operator, responsible for nearly 30 per cent of UK passenger rail journeys through its three rail companies, Southern (which includes Gatwick Express services), Southeastern and London Midland. Further information on Govia is available at www.govia.info
London Midland has won a range of awards, including Best Local Transport Integration, four Rail Business Awards for marketing, public relations and customer information, five Golden Spanner Awards for Engineering, three IOIC awards for internal communication and three Railstaff Awards for Outstanding Customer Service, Lifesaving and Charity Work.
In 2013 London Midland was awarded the Investors in People (IiP) Silver Award and been awarded the 5 Star award by the European Foundation for Quality Management (EFQM) in 2012.