London Midland expects the number of people travelling on traditional ‘tangerine tickets’ to fall rapidly this year.
Over the next year up to seven million journeys could be made using new types of ticket.Smartcards, more automatic barriers and upgrades to smartphone apps and websites are all playing their part in making it easier to buy and use tickets. Currently around 1.5 million of London Midland’s 65 million annual journeys are made by passengers without the familiar tangerine paper.
The introduction of modern (ITSO enabled) automatic ticket gate lines at Birmingham New Street, Birmingham International and Coventry, (complementing the gates at Five Ways , University, Snow Hill and Moor Street) is set to make a big difference. This means the majority of season ticket destinations in the West Midlands area are now covered with gates that can take smart cards.
Later this year, working in partnership with the Integrated Transport Authority, London Midland will be moving Centro direct debit multi modal season ticket holders onto the Swift smartcard. The Swift card will then allow travel on rail, bus and metro to be taken on a single piece of plastic.
This will mean that the number of train passengers using smart cards will rise from 400 to 4,000. With the addition of ’nTrain’ season tickets to follow, this number will rise to over 14,000 rail users. English National Concession Travel Scheme (ENCTS) tickets in the West Midlands are already available on the Swift smartcard.
London Midland has also been participating in the M-ticket pilot where rail tickets are loaded onto mobile phones.This has been a very successful initiative involving five train operating companies working together (London Midland, Chiltern, Cross Country, Virgin and Arriva Trains Wales). While the pilot is focussed on the Banbury to Birmingham route (New St & Snow Hill), London Midland has also been supporting Virgin’s M-ticket products on the West Coast Main Line.
London Midland is currently upgrading its own technology so that it can sell its own M-tickets via the London Midland app later in the year.Similar technology upgrades will also allow the train company to sell print-at-home tickets via the London Midland website.
London Midland’s commercial director, Richard Brooks, said “This is an exciting year as several different changes and upgrades in technology all come together. This will make travel simpler and ticket buying easier for millions of London Midland passengers.”
Notes to editors
You can Rail Minister, Claire Perry’s speech on the Death of the Tangerine ticket here https://www.gov.uk/government/speeches/the-death-of-the-tangerine-ticket
Visit our newsroom website for the latest news, press releases and information about London Midland. You can also create your own account to receive our updates as soon as they are published, straight to your email inbox.
Since 2007, London Midland has been providing train services to and from London in the south, to Birmingham in the Midlands and Liverpool in the north-west. Over 65 million passenger journeys a year are made using on the network and London Midland manage 150 stations and operate over 1,300 services a day.
London Midland is owned by Govia, the partnership between the Go-Ahead Group and Keolis. Govia
is the UK’s busiest rail operator, responsible for nearly 30 per cent of UK passenger rail journeys through its three rail companies, GTR (which includes Gatwick Express services), Southeastern and London Midland. Further information on Govia is available at www.govia.info
London Midland has won a range of awards, including Best Local Transport Integration, four Rail Business Awards for marketing, public relations and customer information, five Golden Spanner Awards for Engineering, three IOIC awards for internal communication and three Railstaff Awards for Outstanding Customer Service, Lifesaving and Charity Work.
In 2013 London Midland was awarded the Investors in People (IiP) Silver Award and been awarded the 5 Star award by the European Foundation for Quality Management (EFQM) in 2012.