Met Police and Transport for London (TfL) launch new virtual reality video to raise awareness of ‘Dooring’ as part of ‘Project EDWARD’.
On European Day Without A Road Death (E.D.W.A.R.D.) (Thursday, 26 September), officers from the Met’s Roads and Transport Command (RTPC), alongside partners from TfL have launched a new virtual reality video to warn drivers, cyclists and motorbike riders about the dangers of ‘dooring’ – this is when drivers and passengers open their car doors in the path of cyclists and motorbikes.
Inspector Tony Mannakee, from the Met’s RTPC, said:
“Most people will be aware to look out for cyclists and motorbike riders when they are driving; checking their blind spots and leaving plenty of room between vehicle and bike.
“The purpose of this new video is to remind people that even though you may have stopped your vehicle and have parked it on the road, the dangers are still there.
“Something as simple as ‘dooring’ can cause life-changing injuries to cyclists and it’s an act that can be so easily avoided by taking a few extra seconds to check surroundings and making sure that no cyclists are passing your vehicle.”
Figures released by the Department for Transport show that between 2011 and 2015 there were 3108 people injured through dooring incidents, with eight of these being fatal.
Although the majority of dooring injuries were cyclists, figures obtained by Cycling UK show that 34 motorcyclists were seriously injured and 280 slightly injured in that period in Great Britain.
As well as launching the new VR video, officers from the roads command are implementing a focused day of action tackling dangerous drivers on more than 100 priority roads within the Met’s jurisdiction.
Superintendent Andy Cox, the Met’s Vision Zero lead officer added:
“Even though Project EDWARD is a one-day event, this does not mean that we stop looking to prosecute dangerous drivers. My officers continue to work all-year round looking for people behind the wheel that might be putting others and themselves at risk.
“It is my ambition, along with the Mayor’s Office and TfL, that by 2041 we can eliminate death and serious injury on London’s streets.”
Mandy McGregor, Head of Policing and Community Safety at TfL, said: “Project EDWARD is an opportunity to remind ourselves of the trauma caused by road death and serious injury. We are absolutely committed to eliminating death and serious injury and as part of this, we are working closely with the police to raise awareness of issues such as car dooring, which can seriously injure people cycling, as well as tackling those who drive dangerously and carelessly. As part of our Vision Zero approach, we’re working hard to ensure that every day goes ahead without a road death.”