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Celebrating two years of investment in Bournville, the home of Cadbury

Blog post   •   Jan 22, 2016 09:00 GMT

As we pass the two year mark since Mondelēz commenced its significant £75m investment into our Bournville factory, Maria Pia De Caro, Bournville Plant Director reflects on what we’ve achieved at the home of Cadbury in Bournville.

“To secure its future, it was essential for Bournville to become more competitive as production costs were double those of similar factories in other countries like Germany. This required investment, which came as part of our long-term commitment to the UK in the form of a £200m investment into the areas of manufacturing and research & invention.

To close the gap between us and other factories across the world, and importantly help protect jobs in the long term, Mondelēz invested £75 million into the Bournville factory to build four new chocolate manufacturing lines - securing the next generation of manufacturing here in the UK.

And this future is now becoming a reality. We’ve already got two new lines up and running for the ever popular Cadbury Roses and Cadbury Heroes, replacing equipment that was nearly 30 years old.

A key part of the new lines was introducing new, better packaging for the assortment. Each individual chocolate wrapping itself has been refreshed to address consumer complaints. In 2014, the number one complaint on Cadbury Roses was chocolates becoming unwrapped in the box and affecting the other chocolate flavours. To address this, a new ‘flow-wrap’ around each chocolate overcomes these problems, keeping the chocolates fresher for longer and ensuring none accidentally unwrap in the box.

I’m so proud to have thousands of passionate people working in Bournville, and it’s the hard work of these people that ensures the UK can continue to enjoy the nation’s favourite chocolate.”

Did you know?

Alongside these new manufacturing facilities in Bournville, Mondelēz now has its global headquarters for chocolate invention here, taking the number of researchers and inventors based in Bournville from 25 – 250 in just a few years. Now, every new Cadbury chocolate that we sell around the world is invented in Bournville.

Today, in 24 hours at Bournville, we make:

  • 1.2 million Cadbury Creme Eggs
  • 5.5 Million blocks of chocolate
  • 10 million assortment units (Roses and Heroes)
  • More than 400 million Cadbury Dairy Milk Buttons
  • Over 1 million Wispa bars