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Cadbury is gearing up for Easter!

News   •   Mar 10, 2016 10:00 GMT

New Easter treats 
Spring flowers, sunshine, spending time with your family and friends and not forgetting plenty of delicious chocolate, there is no doubt that Easter is a wonderful time of year. With NEW and exciting products, as well as the all-time classics making a return but with a new spring season makeover, Cadbury has its most joyful selection ever this year, promising to make your Easter extra special.

The egg-cellent new range includes a delightful hollow Cadbury Dairy Milk Bunny in iconic purple as well as Cadbury Dairy Milk Oreo Minis that are sure to become a firm ‘favourite find’ during Easter egg hunts. Another addition and the perfect gift for the aspiring artists in the family is the new Cadbury Dairy Milk Decorate Egg. For the first time, chocolate lovers will now be able to get creative and personalise their chocolate treats, helping create special Easter moments with the family. The Easter range will also see the return of some of the all-time Cadbury family favourites, such as Cadbury Mini Eggs and gooey delicious Cadbury Creme Eggs that will be back for a limited time.

Bunny’s been busy
On March 1st, Cadbury unveiled its new seasonal advert that sees the mysterious and allusive floppy eared Cadbury Easter bunny set off on his mission to deliver joy to the nation. The mischievous hero will warm families up for Easter egg hunts as he races across the country hiding Cadbury iconic purple eggs everywhere.

This advert forms part of a wider Cadbury Easter campaign that aims to make Cadbury synonymous with this seasonal time of year, whilst also building on its heritage in Easter egg hunts and its nine year partnership with The National Trust.

Claudia Miceli, Senior Brand Manager for Cadbury Easter said: “For many years Cadbury has always been part of Easter in family homes and this year is no different. In our new advert the Easter bunny is a fluffy deliverer of joy who excites families around the country in the lead up to the Easter egg hunt weekend by playfully hiding eggs everywhere. This advert is part of our wider Easter campaign and we’re very excited to see it hitting our screens, helping make Easter an even more joyful one this year.”

Cadbury Crème de la Creme Egg Cafe
On 22nd of January, Cadbury introduced the irresistible Crème de la Creme Egg Cafe in London. The mega gooey mecca for all things Creme Egg was open for seven weeks and fans has been queuing around the block to taste the popular Creme Egg Toastie and to experience the well thought through interior.

While the entry to the café was free, guests were able to make a donation to The Prince’s Trust - a Cadbury Foundation supported partner. In total, the café raised near £17,000 from the ticket and food sales; money which will help disadvantaged young people get their lives back on track.

Laura Mimoun, Brand Manager for Cadbury Creme Egg, said: “The Cadbury Creme Egg Café was a great success with consumers and we’re so thrilled that we’ve raised money for the significant causes that The Prince’s Trust support.”