STARTING THE YEAR ON A GENEROUS NOTE
2018 has certainly started on a high here at Mondelēz International. All of our teams are excited about their plans, but I’m particularly proud that we have begun the year by taking Cadbury back to its roots with a new marketing campaign for Cadbury Dairy Milk. One reason the brand is so loved is because of its roots as a family brand founded on generous principles. The new campaign centres on a heart warming TV advert, whose message of generosity will be brought to life in the real world so that everyone can participate. We are living and breathing this ethos internally too, by celebrating the amazing people that bring our delicious products to shelves near you every day. Watch this space for more as the year unfolds!
As a new year begins, many of us reflect on our lifestyles, our buying habits and how these might impact our health and the environment. As individuals we resolve to do better. And as the UK's largest branded food manufacturer we have to help people to make choices they are happy with. We know that our future success will come from helping people enjoy life with treats they feel good about eating - treats that are made with less energy, water and waste, in safe working environments and with ingredients people know and trust. I am delighted that we are now committed to intrinsically linking driving business growth with making positive change in the world. Find out more about our new Impact for Growth strategy here.
In the document attached you will find our full newsletter which includes some more of our highlights from the last few months.
If you’d like any further information about any of these stories please contact my colleague Gemma Pryor on 07748 656363 or email@example.com.
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