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News   •   Aug 08, 2018 10:20 BST

We recently shared Mondelez Matters, our quarterly newsletter summarizing what has been happening across our business, people and communities. 

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Offering great tasting, low sugar options to help consumers manage their sugar intake 

As the maker of many of the nation’s favourite treats, it’s right that we play our part, alongside many others, in helping to tackle obesity.  That's why this week we unveiled our ambitious sugar reduction plans for some of the UK’s favourite treat brands, including Cadbury, Oreo and Maynards Bassetts.

Our brands are a part of British culture and heritage and play a special role in people's lives as treats to be enjoyed during a moment of indulgence. These innovations, which will be available over the next two years, are part of our broader strategy to increase the well-being choices we offer and help people to enjoy treats in moderation as part of a balanced lifestyle.

As well as working hard on new innovations and reformulation, we are focused on helping people make informed choices by providing clear nutritional and portion information through our labelling and by expanding portion control offerings. We believe this strategy is working; people are eating less chocolate today than five years ago.

Investing in the well-being of our people is also an important priority for our business and I am absolutely delighted that our employee well-being programme BOOST program has been shortlisted for an IGD employee well-being award

We are also continuing to invest in the communities in which we operate in through our Cocoa Life sustainable sourcing programme. Our latest progress report shows that Cocoa Life is delivering on our mission of creating a strong cocoa supply chain while transforming lives and livelihoods. We were thrilled that the programme recently achieved industry-wide recognition, winning the Unilever Global Development Award at the prestigious Business in the Community Responsible Business Awards 2018.

Finally we celebrated six years of our  Health for Life, our flagship healthy lifestyle community programme in the UK which has supported 120 primary schools in Birmingham over the last six years. I am extremely proud of the impact this project has had on our communities in Birmingham, the heart and home of Cadbury. 

Keen to hear from us more regularly? Why not follow our regular stream of news here.

Glenn Caton 
President, Northern Europe, Mondelēz International

Providing lower sugar alternatives of some of the UK's favourite treat brands

From 2019, the UK’s favourite chocolate, Cadbury Dairy Milk will be available in a new bar with 30% less sugar, offering consumers greater choice and helping them to manage their sugar intake.

The new bar, which will sit alongside the standard bar on shelves, marks the most significant innovation in the brand’s history, and underpins Mondelēz International’s ongoing commitment to play its role in tackling obesity, including childhood obesity, in the UK.

Our lower sugar innovations at a glance

  • Cadbury Boost+ Protein, which will contain 12g of protein per bar and will launch in August 2018 with 32% less sugar than the standard Boost bar
  • A ‘40% less sugar’ line extension on BelVita in 2019
  • Introduction of ‘30% less sugar’ variants of Maynards Bassetts hero products; Wine Gums and Jelly Babies, during the course of 2019
  • A number of significant sugar free innovations on Trebor in 2019

Birmingham pupils showcase their passion for healthy eating, cooking and growing

More than 50 primary school children from across Birmingham have been showing off their commitment to a healthy lifestyle as part of the Health for Life programme.
  Children and staff from 12 schools all met at St Andrews Stadium on Tuesday 3 rd July, to showcase and celebrate the work they have done during the last school year, whilst sharing best practice with their fellow Health for Life schools.

“Our advisors actively work with schools to deliver the Health for Life programme to embed activities in their curriculum which help develop active lifestyles and promote an understanding around the importance of being healthy.

“Events such as these bring people together so that we can recognise their achievements and share healthy living ideas.”

Dr Sandra Passmore, senior advisor at Services For Education

Cocoa Life wins Global Development award at BITC Responsible Business Awards

The Global Development Award celebrates businesses that demonstrate impact against the UN Sustainable Development Goals.

This win cements Cocoa Life’s place as an industry leading sustainability programme, recognised as having a genuine, significant and positive impact on the communities it reaches.


Congratulations to @WorldCocoa member @MDLZ for recognition of its #CocoaLife program's #sustainablecocoa practices at the @BITC Responsible Business Awards!

— WorldCocoaFoundation (@WorldCocoa) July 5, 2018

Cocoa Life delivering on our mission

By the end of 2017, the program reached 120,500 farmers (up 31% compared to 2016) in 1,085 communities (up 26%). Through Cocoa Life, the company also increased its sourcing of sustainable cocoa to 35%, up 14 points from 2016. 

Cocoa sustainably sourced through Cocoa Life was expanded to more products, including the full Cadbury Dairy Milk line in the UK and Ireland as well as Oreo cookies in Europe, connecting even more consumers who enjoy Mondelēz International brands to cocoa farmers.

In 2017 our UK business celebrated over 1000 volunteers who gave over 6500 hours of time and skills to local communities! 

40 cyclists, 200km and 400 hours all for local charities!

Colleagues from the UK donned their lycra to cycle from our Bournville site in Birmingham to our Marlbrook site in Herefordshire - and back again all in aid of local charities!

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