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Winterbourne festival celebrates a healthy heritage

News   •   Oct 02, 2018 13:15 BST

The team from Ley Hill Green Gym helping visitors to the festival learn about a healthy lifestyle

This year’s guests got the chance to see recipes develop from plot to plate with the Birmingham Allotment Association and Change Kitchen; children were able to pulp and press their own apples, and visitors of all ages were encouraged to take part in Green Gym activities and appreciate the benefits of a workout in the outdoors.

Other stalls showcased the heritage of Birmingham, with the British Woodcarvers Association and John the Potter giving hands-on demonstrations of two vintage British crafts.

Hosted by The Conservation Volunteers (TCV), the annual event showcases Health for Life, a Mondelēz International funded programme which supports activities that engage people in growing food, healthy eating, cookery and physical activity.


The Ley Hill Green Gym group, attending the festival, is just one of several supported by TCV across the seven Health for Life community spaces, which have been established over the last six years in the south of Birmingham. The community spaces provide a place where local people can get involved in growing their own fruit and vegetables, take part in gentle exercise and learn more about healthy eating.

Emma Bown, project officer at TCV, said: “The annual festival at Winterbourne House and Garden is an excellent opportunity for us to make some noise about the brilliant work the Health for Life programme carries out. The attendance this year was excellent, and it’s inspiring to see everyone getting involved.”

Kelly Farrell, community affairs manager for Mondelēz International, said: “The team at TCV work closely with the local community, offering support, encouragement and expertise to enable people to join in a range of healthy activities. We’re proud to fund Health for Life, and events like this celebrate what individuals can achieve through the programme.”

About Health for Life

Health for Life is a community programme which aims to make a sustained improvement in healthy lifestyles in local communities across Birmingham.

  • The programme takes a whole community approach to support children, adults and families to live healthier lifestyles for generations to come, engaging people in growing food, physical activity, healthy eating and cookery.
  • Between 2011-2017 Health for Life reached 125 primary and secondary schools; created 15 community growing spaces and reached around 90,000 people in the city. Over 900 Mondelēz employees volunteered their support to the programme.
  • During 2018 Health for Life is working with a further 12 primary schools and continuing to support several of the programme’s community growing spaces in Birmingham.
  • Health for Life supports Change4Life, the wellbeing campaign from Public Health England.
  • Working in partnership, Health for Life is funded by Mondelēz International and delivered byThe Conservation Volunteers and Services for Education.
  • The programme has received national acclaim with Mondelēz International winning the Food and Drinks Federation Health and Wellbeing Award in 2013 and Business in the Community’s ‘Big Tick’ 2014, in the Building Stronger Communities category, for the Health for Life in primary schools programme. Both the Health for Life show garden and separate schools’ wheelbarrow displays won ‘best in show’ awards at BBC Gardeners’ World in 2016.



About Mondelēz International

Mondelēz International launched the Health for Life programme in 2011 and is continuing the company’s long-term commitment to work in partnership, delivering a wide-reaching and successful healthy lifestyle programme within Birmingham.

Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in approximately 160 countries around the world. With 2017 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

About Services for Education

Services for Education is a charitable company providing high quality services and support to West Midlands schools, focusing on health education, learning and assessment and music education. The organisation is the delivery partner for Health for Life in primary schools and has supported the programme since its launch in 2011.

For more information visit http://servicesforeducation.co.uk/index.php/Health-Education/health-for-life-in-primary-schools.html. Follow us on Twitter at https://twitter.com/S4EUK

About The Conservation Volunteers (TCV)

The Conservation Volunteers (TCV) is the delivery partner for Health for Life in the community.

The Conservation Volunteers is one of the largest, most dynamic and effective volunteering organisations in the UK, originally established in 1959. Through environmental projects and a network of 2,000 community groups, TCV helps thousands of people across the UK to take responsibility for local green places, enabling community projects to get started and providing training for skills and jobs which help people improve lives and find a new direction. TCV delivers Green Gym sessions which help people get active outdoors, improving their environment and growing their own fruit and vegetables for a healthier lifestyle.

For more information visit http://www.tcv.org.uk/midlands/health-for-life.

Follow us on https://twitter.com/TCVBirmingham or https://www.facebook.com/HealthForLifeInTheCommunity

About Change4Life

The Health for Life programme supports the Change4Life campaign which recognises that in order to maintain a healthy weight we need to eat a healthy balanced diet and move more. Many families are making changes that will help them live healthier and longer lives. Visit www.nhs.uk/Change4Life for more information.