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Cadbury Dairy Milk expands its range with new 30% less sugar choice

Press release   •   Jul 24, 2019 01:00 BST

​Cadbury Dairy Milk, the nation’s favourite chocolate bar*, which has been around since 1905, has now added Cadbury Dairy Milk 30% Less Sugar to its range.

Cadbury Dairy Milk, the nation’s favourite chocolate bar*, which has been around since 1905[1], has now added Cadbury Dairy Milk 30% Less Sugar to its range. The introduction of the new bar marks the three-year achievement of over 20 scientists, nutritionists and chocolatiers to achieve 30% less sugar with no artificial sweeteners – and most importantly a truly irresistible taste.

The new addition, which marks the most significant innovation in the brand’s history, will be available from July 2019 alongside the classic Cadbury Dairy Milk bar as well as other favourites including Cadbury Dairy Milk Caramel, Cadbury Dairy Milk Fruit & Nut and Cadbury Dairy Milk Oreo.

Incredibly tasty, Cadbury Dairy Milk 30% Less Sugaroffers consumers greater choice when it comes to enjoying their favourite chocolate bar.

Katrina Davison, Brand Manager says, “We’ve recognised that there is an increasing trend for people wanting to manage their sugar intake and that’s why we have worked tirelessly to create a Cadbury Dairy Milk bar with 30% less sugar, which stills tastes great. We are committed to responding to relevant consumer trends, and are always striving to offer chocolate lovers greater choice through exciting innovations and portion control offerings.”

You will be able to find the new Cadbury Dairy Milk 30% Less Sugar alongside the world-famous Cadbury Dairy Milk bars in stores nationwide from July 2019, in both a small tablet and single bar.

*Prices are recommended only. Retailers are free to set their own prices*

[1] https://www.cadbury.co.uk/search-results?searchText=1905

*Nielsen Total Coverage Value Sales MAT to 18/05/2019

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries around the world. With 2018 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.