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GroceryAid Day: Industry charity launches annual awareness day

Press Release   •   Feb 26, 2019 11:56 GMT

GroceryAid, the national charity for the grocery industry, has revealed it is organising GroceryAid Day, an awareness initiative set to take place for the first time on Tuesday 26 February 2019. The annual event aims to make everybody who works in the grocery industry aware of the practical, emotional and financial support available to them.

Mondelez International are proud supporters of this charity and The Cadbury Foundation donates £50,000 to Grocery Aid's welfare initiatives each year and many of our colleagues volunteer skills, time and raise vital funds.

Helen Kershaw, Marketing Communications Manager at GroceryAid said;

“Awareness is a primary focus for the charity because despite helping over 14,500 colleagues last year we know many more remain unaware of our services. We are asking all our supporters on 26th February to hold awareness activities telling their colleagues about how we can help when a crisis hits. They can put up posters, hand out materials, share our video, feature us on their intranets and of course shout about us on social media with #GroceryAidDay.”

To show appreciation for the support received from the industry over the previous twelve months, GroceryAid will also use the day to announce their 2019 GroceryAid Awards. Kershaw continued; “Our supporters are the lifeblood of the charity and it’s important for us to recognise the awareness, fundraising and volunteering contribution that they make to our cause.”

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in over 150 countries around the world. With 2018 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit or follow the company on Twitter at