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Mondelēz develops futuristic flavours to celebrate Milk Tray centenary

Press Release   •   Dec 21, 2015 11:11 GMT

Kale Crème, Wasabi Crunch & Beetroot Jelly concept chocolates are invented in Bournville, UK.

2015 marks the centenary of the Milk Tray chocolate assortment, and Mondelēz International has developed three new concept flavours to celebrate one of Britain’s best loved chocolate boxes.

The experimental chocolates demonstrate the types of innovative flavours consumers could be seeing in their Milk Tray box over the next 100 years[1]:

  • Kale Crème, tapping into consumer trends for savoury tastes
  • Beetroot Jelly, reflecting the desire for superfood flavours
  • Wasabi Crunch, emphasising the popularity of Asian flavours

These new flavours were developed in Bournville, at Mondelēz’ Global Centre of Excellence for Chocolate R&D. The Centre is the birthplace of every new chocolate product created by Mondelēz for any of its chocolate brands, anywhere in the world.

The team at Bournville is relentlessly focused on innovation, creating new flavours to meet consumers’ ever changing tastes and preferences. This drive for innovation is reflected across all Mondelēz’ brands, with recent new product development coming in the form of Cadbury Dairy Milk Puddles, Ritz Crisp & Thin and belVita breakfast biscuits.

Over the past 100 years as consumers’ habits and tastes have changed the Milk Tray range has seen a huge variety of flavours including Nut Crunch (1915), Peach Crème (1920), Rose Crème (1936), Lime Cordial (1960) and Coconut Diamond (1978). In 2015 new flavours including Salted Caramel, Apple Crunch and Truffle Heart entered the Milk Tray assortment box to sit alongside favourites such as Hazelnut Swirl.

Dave Shepherd, Chocolate Inventor for Mondelēz Europe commented: “At Mondelez we constantly focus on innovation and experimentation, which is why we’ve created the concepts of Kale Crème, the Beetroot Jelly and the Wasabi Crunch.

“We like to think of it as akin to the fashion catwalk –we’re experimenting with ideas that won’t actually appear on the shelves. Instead you may see new flavours inspired by these further down the line. This reflects how we’re always innovating to create the best possible products for our consumers, developing hundreds of flavours before selecting the winning few.

“Our Global Centre of Excellence has been responsible for creating every Mondelez chocolate bar, for example Marvelous Creations which is now enjoyed in countries across the world.

For more information or to request a visit to Bournville please contact:

Hannah Mason
0207 260 2700

[1] These flavours are concepts and experiments by Mondelez and are not available to buy.

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with pro forma 2014 revenue of more than $30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum and Tang powdered beverages. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit or follow us on Twitter at