24th January 2017: The Premier League and confectionery brand, Cadbury, have come together today to announce an exciting three-year partnership, kicking off from the start of the 2017/18 season. This agreement brings together two iconic names that have a unique place within popular culture, and the hearts of people in the UK and Ireland.
For Cadbury, the nation’s favourite chocolate, this builds on the brand’s history of iconic partnership including its sponsorship of London 2012, and provides another platform for the brand to bring moments of joy to millions of people, through the excitement and thrill of the Premier league.
Through the partnership, Cadbury will also join forces with the Premier League to deliver a bespoke element of Mondelez International’s existing community programme Health for Life, which is currently focused on making a sustained difference to the lifestyles of 60,000 school children.Cadbury and the Premier League will work together to create new, tailored modules focussed on healthy lifestyles, expanding the programme’s reach to inspire young people in schools across the country.
Talking about the deal, Francesco Vitrano, Cadbury Brand Director, said: “For over a hundred years Cadbury has been about bringing little moments of joy to people’s lives, something that fits well with the joy created by Premier League football every day – whether it’s a moment of magic that turns a match, watching a game together with loved ones or just debating the weekend’s goals with friends.
“This partnership opens up fantastic opportunities to bring those moments of joy to life in new and different ways – in-store, on our packaging, in the community and other ways we hope will surprise and delight our customers. This is an incredibly exciting chance to bring together the Cadbury brand with the unmistakable Premier League brand, and a chance to be part of moments such as the Golden Boot and Golden Glove awards, and we can’t wait to start this journey with the Premier League.”
Premier League Managing Director, Richard Masters, said:
“We are very pleased to be entering into a new partnership with Cadbury – one of the country’s most iconic and well-known brands.
“Cadbury’s popularity across the world, and our shared focus on delivering moments of joy, make this a great fit for the Premier League and we are thrilled they have chosen to work with us in what is their first ever partnership in football.
“We are really looking forward to working with Cadbury to celebrate the excitement of the competition, and on the plans we have to jointly grow and enhance their Health for Life project as part of the Premier League’s wide-ranging community work.”
The agreement includes Cadbury enjoying a range of rights relating to player milestones – including the Premier League’s Golden Boot and Golden Glove awards.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2015 net revenues of approximately $30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at www.twitter.com/MDLZ.
About Health for Life
Health for Life is a £3.1 million ($5 million) five-year programme which seeks to achieve a sustained difference in healthy lifestyles, through activities that engage people in growing food, physical activity, healthy eating and cookery. The programme takes a whole community approach to support children, adults and families to live healthier lifestyles for generations to come and has, to date, reached over 150,000 people.
Working in partnership, Health for Life is funded by the Mondelēz International Foundation and delivered by The Conservation Volunteers and Health Education Service with Life Education Centres West Midlands, through primary schools, secondary schools and the wider community. Health for Life in primary schools was initiated in September 2011 and the other two programme strands, Health for Life in the community and Health for Life in secondary schools were introduced in 2012.
In 2013 Mondelēz International won the Food and Drinks Federation Health and Wellbeing Award in 2013 and Business in the Community’s Responsible Business Award, in the Building Stronger Communities category, for the Health for Life in primary schools programme.