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Mr Perswall asks EldingOscarson - What's your story?

Press release   •   Jun 23, 2014 11:00 BST

Since its foundation in 2006, Mr Perswall has encouraged creativity and play fulness by offering innovative wallpapers to a curious and design-oriented clientele. As a way to continue that effort we decided to ask a few of the most interesting creative minds of today to design a wallpaper of their own. We asked - what’s your story? and they replied, using wallpaper as their canvas. The solutions and answers were as numerous as the participants but what they all share is a unique and deeply personal expression. Our next collaboration is with the architect duo Elding Oscarsson, they have created one wallpaper design in four different colorways.

When Residence magazine proclaimed EldingOscarson Architects of the year in 2013 the statement was “For their own balance between the surprising and the evident”. Johan Oscarson and Jonas Elding themselves describe it as a will to remain being challenged by an eclectic array of tasks in architecture and design, to see how their joint effort can contribute to new solutions, ways to live and spaces to enjoy. “We feel we’ve succeeded when we surprise ourselves; when our projects are relevant to the user and the site and feels unique. Every project should be real and tell it’s own story” they say and indeed it seems they have every reason to be pleased.

For Mr Perswall they’ve made a wallpaper for a house that never ends, a never-ending blueprint illustrated in the same fashion they present their projects in. Inspiration was found in the sensation in creative settings – in rooms such as artists ateliers, design studios or architect offices – places under constant change. “We love the feeling in a creative room and we wanted the wallpaper to invoke something of that” Johan says and continues “since the house we have in mind has infinite space the pattern repetition of the wallpaper prevents us from ever reaching the outer wall which makes this a unique project for us. It made us imagine how the space could be used and furnished.”

”We wanted our wallpaper to feel personal and closely connected to what we do, both in motif and expression.” The result is a graphic form deeply anchored in EldingOscarson’s unique expression, right in between the surprising and the evident.

The wallpapers by EldingOscarsson will be launched at from June 23.

High-resolution images and press material can be downloaded from

Mr Perswall är en pionjär inom den digitala tapetbranschen och främjar det individuella och
personliga uttrycket. Företaget erbjuder ett brett sortiment av innovativa foto- och designmönster som måttanpassas efter kundens behov. Kunden har även möjlighet att skapa personliga motiv. Mr Perswall, som är ett familjeföretag med rötter i tapetbranschen sedan tre generationer tillbaka, ingår i WallVision koncernen tillsammans med varumärkena Eco Wallpaper, Boråstapeter och Cole & Son.
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