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Mr Perswall asks Form Us With Love - What's Your Story?

Press Release   •   Feb 05, 2014 10:00 GMT

Since its foundation in 2006, Mr Perswall has encouraged creativity and playfulness by offering innovative wallpapers to a curious and design-oriented clientele. As a way to continue that effort we decided to ask a few of the most interesting creative minds of today to design a wallpaper of their own. We asked - what’s your story? and they replied, using wallpaper as their canvas. The solutions and answers were as numerous as the participants but what they all share is a unique and deeply personal expression.

We are very proud of the collaboration with these professional and creative personalities.The next launch is with the Swedish design team Form Us With Love at the Furniture Fair in Stockholm, February 4.

When Swedish Elle Decoration named Form Us With Love "designer of the year" 2013 their motivation was – "Form Us With Love does everything right! Their open-minded and natural way of collaborating with different companies as well as the curiosity with which they approach novel expressions and ways of working is a success story". With such praise it’s no wonder producers are lining up to work with the Stockholm-based studio. For Mr Perswall they made a wallpaper born out of that very open-mindedness and curiosity for which they’ve been recognised. We got in touch with Jonas Petersson and asked him to tell us a little bit more about wallpaper, temperature and creativity.

Since it was the first time we designed a wallpaper we started out by questioning what it really is and what we could possibly add to it. Of course we wanted to use it to make as big of a change to the room as possible and this project actually took a long time, and a lot of ideas, before we suddenly realised that colour and temperature was a really interesting theme. Once we had agreed on a concept we began experimenting with the temperatures we could relate to. At -15 degrees it’s starting to get really cold while 17 is a lovely day and then at 28, it’s staring to get really hot.

We used genetic shapes but worked with different colour schemes in white, green and red nuances. The idea is that you can use a temperature that suits the feeling you want the room to convey – if you want peace and quiet then maybe the white one is best suited but if it’s for a kid’s room or a creative space then perhaps you should try the 28 degrees. We also wanted to show how powerful wallpapers and colour can be and the ability they have to completely change a room.

Mr Perswall är en pionjär inom den digitala tapetbranschen och främjar det individuella och
personliga uttrycket. Företaget erbjuder ett brett sortiment av innovativa foto- och designmönster som måttanpassas efter kundens behov. Kunden har även möjlighet att skapa personliga motiv. Mr Perswall, som är ett familjeföretag med rötter i tapetbranschen sedan tre generationer tillbaka, ingår i WallVision koncernen tillsammans med varumärkena Eco Wallpaper, Boråstapeter och Cole & Son.
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