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Mr Perswall launches Shades “Smooth stories crafted with a soft touch”

Press Release   •   Aug 10, 2015 16:32 BST

Mr Perswall, the specialist in digitally printed design and photo wallpaper, is now launching Shades, a carefully crafted wallpaper collection featuring soft, subtle colors that spread a peaceful calm throughout a room.

The collection is a collaboration with designer Magdalena Lundkvist, whose work brings a fairytale sensibility to walls.

“In just a few years, Magdalena Lundkvist has become an incredibly exciting wallpaper designer. She has created specially designed wallpaper for hotels and restaurants throughout Europe. Shades is her first collection for ordinary home environments,” says Linda Pålemo, head of design at Mr Perswall.

Flora and plant life, city fragments, flea market finds and birds spread across the walls. In the words of Magdalena Lundkvist herself: “You should be able to discover new things each time you look at the wallpaper, long after you put it up. The wallpaper often includes text and picture elements that bring joy and provide surprising new dimensions,” she explains.

Shades brings a peaceful sense of calm to a room, and the truly dream-like quality of the wallpaper collection is perfect for combining with white and light interior design elements.

The collection consists of 22 items and can be custom made to customers’ requests and wall dimensions. Shades will be available at: from 19 August.

High-resolution images and press material can be downloaded from For more information, please contact Monica Södermalm, e-mail 

Mr Perswall is a pioneer in the digital wallpaper industry and promotes individual and personal expression.The company offers a wide range of innovative photo and design patterns that are precisely dimensioned to match the individual customer’s needs. The customer can also create personal motifs. Mr Perswall is part of the Wallvision Group, together with Eco Wallpaper, Boråstapeter and Cole & Son.

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