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New York Memories - Capturing Magic from the City of Light

Press Release   •   Oct 17, 2012 08:00 BST

Mr Perswall, the specialist in digital-printed designer and photo wallpapers, is now launching its first digital mini-collection: New York Memories. In unique cooperation with photographer Tobias Guldstrand, the company is displaying its own highly personalised perception of New York’s various facets. From Grand Central Station’s magical bustle to the picture-postcard view from Brooklyn Bridge Park. “Being able to work in this quick way with new photos of a topical theme is a natural development of our personality,” says Linda Pålemo, the designer behind the collection at Mr Perswall. “We’re very proud to launch our new concept with its dedicated Web collection in this kind of special cooperation.”

In addition to a drawn illustration, the digital mini-collection features a wide variety of New York photographs – both renowned landmarks and home environments, exclusively photographed for Mr Perswall with unusual artistic expression and imagery. “It is my hope that these photos capture something of the pulse and magic of New York and bring them into homes everywhere,” explains Tobias Guldstrand. “New York’s seemingly incongruous calm in the very heart of the urban chaos is one of my strongest perceptions of this city,” he concludes.

The Web collection encompasses 10 patterns that can be ordered to suit the customer’s´taste and individual wall dimensions.

View the inspirational film about the collection at:

New York Memories is available at from October 24, 2012. 

Mr Perswall är en pionjär inom den digitala tapetbranschen och främjar det individuella och
personliga uttrycket. Företaget erbjuder ett brett sortiment av innovativa foto- och designmönster som måttanpassas efter kundens behov. Kunden har även möjlighet att skapa personliga motiv. Mr Perswall, som är ett familjeföretag med rötter i tapetbranschen sedan tre generationer tillbaka, ingår i WallVision koncernen tillsammans med varumärkena Eco Wallpaper, Boråstapeter och Cole & Son.
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