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Get set to Pedal for Scotland with freshnlo

Press Release   •   Aug 14, 2013 10:43 BST

Müller Wiseman Dairies is encouraging convenience store shoppers across Scotland to get on their bikes and take part in this years’ freshnlo Pedal for Scotland with the release of new special edition packs available on shelf now.

And the limited edition 500ml packs, which display artwork and details about how to sign up for Scotland’s biggest bike ride, are all the more special as they’re the first to carry the new Müller Wiseman Dairies logo.

Sandy Wilkie, Müller Wiseman Sales and Marketing Director said: “Müller Wiseman Dairies has always led the way in special edition packaging for occasions and events in the fresh milk sector.

“We're delighted to be supporting Scotland's biggest bike ride again, now in its fifteenth year, and it makes perfect sense as freshnlo is not only delicious but nutritious too.

“It’s hoped this fun special edition packaging – the first to bear our new logo - will not only create interest in the milk display for retailers, but encourage consumers to sign up for a fantastic event.”

As the UK’s first semi-skimmed milk, freshnlo has always been associated with health and nutrition, and has been a family favourite in fridges since its launch in 1981.

The new special edition Pedal for Scotland packs are available in 500ml in convenience stores across Scotland now and will run up until the event on the 8th of September.

ENDS

Issued by Kirsty McLaren, Communications Executive, Müller UK & Ireland Group

Tel 01355 270605.

 

Notes to Editors:

Müller Wiseman Dairies procures, processes and distributes almost a third of all fresh milk consumed in Britain every day.

The company has six dairies from Bridgwater to Aberdeen and a distribution network which enables the company to deliver milk to customers in just about every GB postcode.

In March 2013 Müller Wiseman Dairies began commissioning the UK’s largest butter plant based at Market Drayton. The £17m plant is on schedule to be ready for first commercial production in autumn this year.

Müller Wiseman Dairies is a part of the Müller UK & Ireland Group and employs around 5,000 people.


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