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Introducing Müller Direct Next Generation

Press Release   •   Jan 16, 2018 08:30 GMT

Müller, Britain’s biggest producer of branded and private label fresh milk, butter, yogurt, desserts and dairy ingredients has announced a new initiative to help ambitious young farmers build vibrant dairy businesses for the future.

Müller will initially work closely with a group of approximately 25 Müller Direct young farmers who have the potential to create thriving dairy businesses.

The dairy company has already confirmed unprecedented investment in its UK network of dairies to enable it to build an additional £700m worth of sales of dairy products made with milk from British farmers, by 2020.

Müller Direct Next Generation follows the launch of Müller Farm Insight and the Müller Direct Futures Contract option in 2017, initiatives designed to build a bright future for Müller Direct farmers.

Fully supported and funded by Müller, the dairy company will work directly with ambitious young farmers, over a three year period, by providing them with bespoke training on everything from benchmarking and market analysis, to business improvement planning.

The group will meet three times per year and will serve as a forum, enabling the farmers to share knowledge and best practice.

Müller Direct Next Generation is entirely optional and qualifying Müller Direct farmers will be contacted directly in due course with further details on the initiative.

Rob Hutchison, Milk Supply Director at Müller said:

“This is another valuable initiative for Müller Direct Farmers, this time focussing on the next generation.

“Müller is investing significantly to ensure that consumers will be able to buy more and more added value dairy products that are made in Britain with milk from British farms. We need to maintain a long term and progressive milk supply and Müller Direct Next Generation will help ambitious young farmers build the thriving dairy businesses of the future.”

*To qualify, Müller Direct farmers must have a minimum three years’ experience on farm.

Müller UK & Ireland

Müller UK & Ireland is wholly owned by the Unternehmensgruppe Theo Müller. It employs around 12,000 people in a business which comprises two distinct business units: Müller Milk & Ingredients and Müller Yogurt & Desserts.

Based in Market Drayton, Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer, responsible for major brands such as Müller Corner, Müllerlight and Müller Rice. It also produces, at production facilities in Minsterley near Shrewsbury, chilled desserts under licence from Mondelez International. Müller Yogurt & Desserts also supplies the UK private label yogurt market from a state of the art yogurt facility in Telford, Shropshire.

Müller Milk & Ingredients aims to be the biggest and best fresh milk and ingredients business with a network of dairies and depots servicing customers throughout the country, producing skimmed, semi-skimmed, whole, flavoured milk and brands including FRijj. It also has the capacity to produce salted, unsalted and lactic butter each year for both the domestic and international markets, and operates the milk&more doorstep delivery service.

The acquisition of Dairy Crest’s dairy operations in December 2015 marked a milestone in Unternehmensgruppe Theo Müller’s global growth strategy and in particular its aspiration to place much more emphasis on end to end supply chain innovation, adding value to the UK dairy category.