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Müller confirms Strategy Director appointment

Press release   •   Feb 03, 2020 09:58 GMT

Müller Yogurt & Desserts has appointed Michael Inpong as Strategy Director to help accelerate sustainable and profitable growth of the nation’s favourite yogurt brand[1].

The new role sits alongside his current responsibilities as Chief Marketing Officer and begins with immediate effect.

Müller manufacturers major brands like Müller Corner, Müllerlight and Müller Rice, and produces chilled desserts under licence from Mondelez International, and supplies the UK private label yogurt market from a dedicated state of the art yogurt facility.

The creation of the Strategy Director role follows the recent senior appointments of Jonathan Piper as Commercial Director, Brand and David Hollins as Commercial Director, Private Label & Food Service.

Bergen Merey, Chief Executive Officer at Müller Yogurt & Desserts said:

“Müller is the nation’s favourite yogurt brand and we are taking significant organisational steps to continue strengthening our core brands, develop a leading private label proposition and innovating to target parts of the category where we have limited our no presence.

“We have already created our best ever Müller Corner and Müllerlight recipes, launched our biggest ever marketing campaign, aligned our commercial organisation with the rapidly changing needs of the market we serve and completed a substantial investment in Telford, which enables us to make an additional 500m pots of yogurt per annum.

“Müller customers will continue to benefit from our first-class marketing campaigns, capabilities and product innovation, and Michael will also add weight to long term consumer and customer centric thinking.

“Alongside making great tasting products that are made in Britain with milk from British farms, we will focus on developing and executing a number of strategic initiatives that are not only designed to add taste to life, but will deliver both medium and long term profitable and sustainable growth.”

[1] Britain’s Biggest Brands. The Grocer 2019

Müller UK & Ireland is wholly owned by Unternehmensgruppe Theo Müller which employs 24,000 people throughout Europe. In the UK, Müller develops, manufactures and markets a wide range of branded and private label dairy products made with milk from more than 1,600 British farmers.

The Müller brand is ranked at No.9 in The Grocer’s Top 100 list of Britain’s Biggest Brands, and is also the 8th most chosen brand in the UK, picked from shelves more than 217 million times each year. Müller UK & Ireland comprises three business units:

Müller Milk & Ingredients is Britain’s largest producer of branded and private label fresh milk, cream, butter and ingredients products, with a network of dairies and depots servicing customers throughout the country.

Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer responsible for major brands like Müllerlight, Müller Corner and Müller Rice. It produces chilled desserts under licence from Mondelez International and supplies the UK private label yogurt market from a dedicated, state of the art yogurt facility.

Milk & More delivers daily essentials to more than 500,000 homes in England, via a network of 53 local fulfilment centres. The milkman is arguably the original home delivery service and Milk & More is ensuring that this great British tradition continues to flourish.

Müller is an Official Supporter of British Athletics and Athletics Ireland. With branding and activation rights for five events in 2019, Müller aims to empower consumers to make active and healthy lifestyle choices.

For further information, see Müller Now, our first ever industry report.