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MÜLLER SIGNALS AMBITION WITH RECRUITMENT AND EXPANSION INCENTIVE

Press Release   •   Feb 27, 2013 14:33 GMT

Dairy farmers throughout Britain are being offered the opportunity to realise their aspirations with Müller.

The company has signalled its intention to be the UK’s largest and most successful dairy company by launching a major drive to substantially increase the direct supply of milk to the company from new suppliers as well as from existing non-aligned Müller Wiseman Milk Group (MWMG) members.

New suppliers to the company are to be offered a 1ppl recruitment incentive over and above the MWMG standard litre price (currently 30.5ppl) for all volume produced in the first year from commencement of supply. This incentive will be paid at the end of the first 12 months of supply, after which new suppliers will revert to ‘existing member’ status.

Existing MWMG members who are not currently aligned to one of the company’s major supermarket customers will benefit from an expansion incentive of up to 1 pence per litre (ppl) above the MWMG standard litre price starting from April 2013. The incentive is structured as follows:

  • Existing members are entitled to claim 1 pence per litre on their whole year’s production if they produce at least an additional 2% or more milk than in the previous year – on average worth £14,000 pa.
  • Members can gain 0.5 pence per litre on their whole year’s production if they produce equal to or up to 2% more milk than in the previous year – on average worth £7,000 pa.

Müller Wiseman is looking to substantially increase the number of dairy farmers who supply the company directly and the company has pinpointed milk fields in the West Country, South Wales, the Midlands, North Wales, Lancashire and Western Scotland.

A series of recruitment meetings will start in early March and dairy farmers who wish to attend are encouraged to register their interest by contacting farmservices@muller-wiseman.co.uk or by calling 01630 650200.


Müller UK & Ireland Group

The Müller UK & Ireland Group is wholly owned by the Unternehmensgruppe Theo Müller. It has 21 sites nationwide and employs around 6,000 people across 3 businesses, Muller Dairy, Muller Wiseman Dairies and Muller Minsterley.

Müller Dairy is based in Market Drayton and is the UK’s leading yogurt manufacturer, with major brands such as Müller Corner, Mullerlight and Müller Rice. Müller Wiseman Dairies processes and delivers almost a third of the fresh milk consumed in Britain every day and is famous for its black & white cow-print branding.

The most recent addition to the Group is Müller Minsterley, the chilled desserts facility near Shrewsbury at which the Cadbury chilled desserts, including Cadbury Mousse, Trifle and twin-pot products, are made, which Müller sells under an exclusive licence from Cadbury.