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8 Reasons PRs Are Choosing The #BrandNewsroom Approach

Blog post   •   Jan 12, 2016 08:00 GMT

Creating timely and original content can really help brands reach and build meaningful relationships with industry influencers, customers and prospectives. But doing this requires three key things: creative skills, organisation and time. 

While traditional publishers have had years of practice at writing content and distributing accordingly, there is a new wave of people who are required to share stories, news and blogs; that wave includes everyone in your office, from the copywriter to the CEO. And for all of this to happen, there needs to be a system in place that enables every publisher to distribute their piece in one simple manner. There needs to be a PR tool. A brand newsroom. 

So if you're toying with the idea of adopting the brand newsroom approach, here are seven of the many reasons why brands choose to work with ours...

1. It saves you time...

You're busy, your creative skills are required all over the shop, your time is precious. We totally get it. Well a brand newsroom will save you time, leaving you with surplus hours to do those other boring admin bits (sorry!).

With multi-channel publishing options, content creators can distribute their story across Twitter, Facebook, LinkedIn, email and more, at just the click of a button. Plus, you can schedule content ahead of time, meaning once you've clicked "schedule" you won't need to worry about the piece until you're ready to analyse it's jaw-dropping performance. Oh and while we're on the topic of analysis...

2. Juicy analytics to impress your boss

We've found that a lot of bosses are driven by one thing: numbers. And by numbers, we mean traffic, open-rates, shares, engagements and revenue.

But not all of us are number nerds and sometimes tools like Google Analytics can be a little overwhelming. That's why our brand newsroom analytics are perfect for people like you; we give you little snippets of digestible stats to report back to your boss. They're happy - you're happy - we're all happy! 

3. A simple yet sophisticated approach

Our brand newsroom has been described by our customers as a "simple yet sophisticated" CMS. And we reckon they're right...

Mynewsdesk is easy to find your way around (especially following an in-depth training session from our dedicated account managers) and above all, it's easy to use. That said, the possibilities of reach, coverage and engagements are endless. What you put into the newsroom, you'll get out of it...

4. Easily create visually compelling content

Visual content needn't be a Van Gogh worthy piece of art, you'll be pleased to hear! By "visual" content, we mean packing your posts with relevant photos, videos, memes, GIFs - whatever you like - in order to keep people interested and engaged with your content, and therefore more likely to share to the masses.

Our customers use their newsrooms is some pretty wonderful ways, take a look at some in our piece about using images.

4. Centralise your press materials

What a brand newsroom does is it pulls your blogs, press releases, press contact details and images into one central hub, meaning when people want information or news on your brand they can find it right there, without having to scroll through your site. People like it when you make their lives easier!

5. Personalise your newsroom

When PRs adopt a new platform to integrate into their site there is often a fear that their new space won't "look like them"; in other words, the page will look totally different to the rest of their site. And therein lies the beauty of Mynewsdesk's brand newsroom; it's customisable meaning you can ensure the newsroom is in-keeping with the look of your brand. 

6. Cost-effective solution

Building a newsroom from scratch costs a fair whack. And while you could call in a favour from your pals in the IT department, it'll take them months - if not years - to do it for you. And besides, we don't all have pals in IT.

Not only is our platform more affordable, both in terms of cost and time, the longevity is....well...much longer! We frequently launch new product features, meaning your newsroom will be kept up-to-date with the latest must-haves, including video embedding, content tagging and cross channel publishing. 

7. Our customers love it

We're so honoured to work alongside all sorts of brands, from Muller to Modo and Sony to Center Parcs. And, being in regular contact with them, we know how valuable a brand newsroom is for them, in terms of generating content and getting coverage.

But we're not ones to blow our own trumpets, so maybe just take it from the. Check out these customer case studies & get in touch to find out more about how Mynewsdesk's PR tool could transform your work life!


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