Mynewsdesk participated in Digital Shoreditch 2013, a festival dedicated to the talented creatives, entrepreneurs and tech professionals of London's Tech City.
There were loads of informative and inspiring presentations from a variety of leading professionals in the communications and tech industries.
Mynewsdesk’s CMO, Adam Cranfield, gave a presentation on The Content Race: Brands as Publishers, and Marketing Executive Benjamin van Leeuwen discussed What is a Brand newsroom? And why should I care?
Have a look at Adam's presentation here...
We also managed to fit in some drinks and a chat with a few of the attendees at the official Tomorrow's World after party which we hosted on the Tuesday evening. Check out our photos from the night.
For those of you who didn’t manage to make it along to the festival we thought we’d share a few of our favourite presentations...
How to kill a creative idea by Dave Birss
Dave Birss, the founder of Additive, talks about the ways in which companies stifle creativity and innovative ideas in their employees. He pinpoints common mistakes organisations repeatedly make even when they think they’re trying to encourage creativity. Definitely some food for thought!
Condescending Corporate Social Media Talk by Jon Morter
This humorous talk by the award winning social media innovator behind the famous Rage Against the Machine Christmas No.1 campaign in 2009 and #80s tweets, among many others, highlights the worst ways brands use social media.
Beyond Advertising by Jon Mew
Did you know that in the space of one year the percentage of page views from mobile and tablet devices has grown from 7 to 33%? As our media consumption habits change, brands must adapt. Jon Mew, Director of Mobile at the Internet Advertising Bureau UK, looks at the pace and direction of these trends.
You can browse the whole archive of videos from Digital Shoreditch, which were your favourites?