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Join The Webinar: What Do Journalists Think Of PR?

Blog post   •   May 26, 2016 08:43 BST

Join our 35-minute webinar where Christina Anderson, freelance journalist for the New York Times, and Johanna Snickars, Communications Lead at Microsoft, will be discussing the connections between PR and the media.

Jonathan Bean, Chief Marketing & Growth Officer at Mynewsdesk, will also present top-level findings from our survey of over 2,000 journalists around the world, answering questions such as: What are their biggest frustrations? How do they value PR professionals? What channels do they use? As well as moderate a five minute Q&A session at the end.

Sign up here

Date: June 8th

Time: 10:30am-11:05am

Maximum number of attendees: 500

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About our guest speakers

Christina Anderson, freelance journalist and writer, New York Times

Christina Anderson moved back to Stockholm from New York City in 2004. She is a freelance journalist and writer, reporting on Scandic news for the New York Times. She has worked for a diverse range of clients, from reporting for channels such as Dow Jones Newswires and Radio Sweden to working as a press officer at the Swedish International Development Cooperation Agency (Sida) and strategist and writer for various content agencies. In 2008, Christina wrote Sweden’s first human rights report for the UN’s Universal Periodic Review. She holds a Masters’ degrees in Journalism and International Affairs from Columbia University. Christina is a native of the United States. She grew up in Boston, Massachusetts, but she has lived in Sweden on and off for 30 years.

Johanna Snickars, Communications Lead Sweden, Microsoft

Johanna Snickars leads the communications department for Microsoft Sweden. Her responsibilities include internal and external communications, citizenship, PR, branding, crisis communication, corporate communications, social media management, media and influencer relations. Johanna has worked within PR and communications for nine years, both at PR agencies and as a PR manager for companies in banking and insurance. She is a frequent guest speaker and blogs primarily about her passion for digital PR.

Before you join the webinar...

A must-read before the webinar, get your copy of "Journalism trends 2016" here, a report that presents the findings from our survey of 2,000 reporters.