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Mynewsdesk Bootcamp

Blog post   •   Jun 02, 2015 12:18 BST

Dear customers,

We’re launching a brand new programme: Mynewsdesk Bootcamp!

Many of our customers have expressed a keen interest in improving their understanding of PR and comms. In other words, they want to become Mynewsdesk superusers!

With this in mind, we’re planning to host a series of two hour sessions which will focus on the following areas:

Newsroom recap: Back to basics
(free session)

  • How to put your stamp on the newsroom
  • Which product features will enhance your comms strategy?
  • How your colleagues can use Mynewsdesk
  • How to create a streamlined process to communicate as a company
    • customer case studies

Setting KPIs: Show you’re doing a dynamite job!

  • Using newsroom analytics as KPIs
  • Creating your own KPIs
  • Integrating the newsroom with Google analytics
  • Deciding which metrics to use to analyse performance
  • Monitoring campaign strength through the newsroom

How to maximise SEO

  • Understanding Google analytics
  • How to use tagging in the most effective way
  • How to use Google AdWords
  • Best ways to make your content stand-out in Google SERPs

Content and distribution

  • Understanding your audience
  • Developing your company’s story
  • How to measure the success of a story
  • Create goals for your content marketing
  • Content creation
  • Mapping your content
  • Which channels to distribute content through and why

Digital Assets: How to embed content and create socially shareable content

  • Embedding images and videos within your content
  • Mynewsdesk Hack: How to embed these assets in your newsroom: Soundcloud, Mixcloud, Vine, Storify, YouTube and Vimeo videos
  • Creating storyboards
  • Shortcuts with custom CSS to create some bespoke bits to the newsrooms

How to create video and images on a budget

  • Creating videos: ideas, materials,
  • Where you can get free images for your contents’ web image
  • How to do things yourselves (no need for fancy departments etc.)

Upon completion of the programme, you’ll receive a certificate from The University of Mynewsdesk!

We’d love you to join the superuser class of 2015! Workshops will begin in July, the first session is July 29th from 10am-12pm. If you’re interested in joining any or all of these workshops, just send an email over to your account manager (heather.athie@mynewsdesk.com / emilia.villegas@mynewsdesk.com or angela.lacey@mynewsdesk.com) to let us know. The price for all six 2-hour sessions is £195 in total, and the first one is for free!

The time has come to make you a Mynewsdesk All-Star!

Best wishes,

Angela