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Round-up of the Content Marketing Show 2014

Round-up of the Content Marketing Show 2014

Blog posts   •   Jul 18, 2014 17:27 BST

On Thursday 17th July a small troop of intrepid Mynewsdeskers made their way to the Institute of Education, a venue usually engulfed by students, for the most popular content marketing show in the UK.

Top of the PR pops: June highlights

Top of the PR pops: June highlights

Blog posts   •   Jul 03, 2014 10:34 BST

It always seems to be the way, it's the beginning of the month then it's flown by in a flash. There's been plenty of things happening over the last four weeks to get the communications industry talking. Here are our highlights from the last month...

Can you really make people love your brand?

Can you really make people love your brand?

Blog posts   •   Jun 13, 2014 13:46 BST

The PR and communications industry is awash with buzzwords and phrases such as "brand advocates" and "brand love." But is it possible for people to really love a brand? Do people really care that much?

1 Million Stories

1 Million Stories

Blog posts   •   Jun 10, 2014 12:48 BST

Last week, we hit a significant company milestone: 1 million stories published on the Mynewsdesk platform!

Top of the PR pops: May highlights

Top of the PR pops: May highlights

Blog posts   •   May 30, 2014 08:15 BST

It's time to take a look back at the campaigns, stunts and happenings from the world of PR, social and digital that have inspired us or got us talking during the month of May...

PR and the survival of the fittest

PR and the survival of the fittest

Blog posts   •   May 28, 2014 08:15 BST

There’s a schism opening up in the PR industry. There are some agencies that have put the work in to understand how the communications environment is evolving and are adapting their services, structure and skill sets in response. But there are many more agencies that, well, haven’t. And more to the point, show no sign of doing so.

Don’t build your brand on rented land

Don’t build your brand on rented land

Blog posts   •   May 14, 2014 14:45 BST

It’s not everyday you prompt an organisation into a €7 million strategic change. Monday 5 May could have been one of those days so I want to tell that story.

Content Marketing vs The Big Idea

Content Marketing vs The Big Idea

Blog posts   •   May 13, 2014 08:40 BST

Jon Bernstein, an independent digital media consultant and writer, formerly deputy editor then digital director of New Statesman and multimedia editor at Channel 4 News, gives a sneak peak at the debate he'll be chairing at FutureComms14...

The Future of Communications and the Modern Communicator

The Future of Communications and the Modern Communicator

Blog posts   •   May 06, 2014 11:00 BST

Deirdre Breakenridge, CEO of Pure Performance Communications, gives her thoughts on the changing role of the communications professionals and insights into the future of communications. She will be the keynote speaker at FutureComms14 on June 18th.

Lessons from #PRWsummit 2014 - part 1

Lessons from #PRWsummit 2014 - part 1

Blog posts   •   May 02, 2014 14:55 BST

Top of the PR Pops: April highlights

Top of the PR Pops: April highlights

Blog posts   •   May 01, 2014 11:08 BST

It's that time again when we take a look back at the campaigns, stunts and happenings from the world of PR, social and digital that have inspired us or got us talking over the last month!

LinkedIn - transforming the way we work

LinkedIn - transforming the way we work

Blog posts   •   Apr 24, 2014 09:57 BST

David Taylor gives his best practice advice for getting the most out of LinkedIn

6 SEO wins from the brand newsroom approach

6 SEO wins from the brand newsroom approach

Blog posts   •   Apr 02, 2014 11:39 BST

“Search engine optimisation” (SEO) is much less about mastering keywords and SEO tricks to boost your ranking. Instead you must focus on creating high quality, engaging content that your target audiences will be interested in and want to share. In other words, adopt the brand newsroom approach...

Top of the PR pops: March highlights

Top of the PR pops: March highlights

Blog posts   •   Apr 01, 2014 12:49 BST

March has flown by in a flash and it's been packed full of interesting campaigns to keep the PR industry talking and entertained. For our monthly round up I'm keeping it short and sweet but I'd love to hear about your favourite recent campaigns, research pieces you've found most interesting or crises that have made you cringe, so please tweet us or leave a wee comment below

Challenging the Gender Gap in PR

Challenging the Gender Gap in PR

Blog posts   •   Mar 08, 2014 11:34 GMT

As it's International Women's Day I wanted to ask one of my female PR role models, Sara Robinson the Managing Director of Cake Communications, about her experience as a women in the PR industry, her thoughts on why this gender gap exists and her advice for women looking to start their own agency.

6 must read PR books in celebration of World Book Day

6 must read PR books in celebration of World Book Day

Blog posts   •   Mar 06, 2014 11:19 GMT

In the spirit of World Book Day we thought we'd share with you some of the PR books we recently added to our library...

Top of the PR pops: February highlights

Top of the PR pops: February highlights

Blog posts   •   Mar 04, 2014 12:01 GMT

Our monthly highlights from the world of PR, social media and digital comms.

The #PRanalytics conference: learning how to measure the impact of your PR

The #PRanalytics conference: learning how to measure the impact of your PR

Blog posts   •   Feb 28, 2014 10:38 GMT

PR Moment and Ketchum UK partnered to host a half day conference dedicated to PR analytics and measurement. Scroll down on our Storify to read our key take-away...

The Valentine's edition: our favourite love themed PR campaigns

The Valentine's edition: our favourite love themed PR campaigns

Blog posts   •   Feb 14, 2014 12:03 GMT

As it's Valentine's Day this week I thought we'd take a look at the best PR campaigns from the last year which have centred around the theme of love, and not always in the romantic sense…

Highlights from the Social PR Strategies Summit

Highlights from the Social PR Strategies Summit

Blog posts   •   Feb 12, 2014 15:23 GMT

Last week the Social PR Strategies Summit brought together leading experts in the PR and media industry to discuss how the social media can be fully integrated into your communications strategy, measure its effectiveness and better your engagement with key stakeholders and the media.

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