Tags

Customer success

Media contacts

Events

Partnerships

Mynewsdesk product

Brand newsroom

#futurecomms

Pr

PR is dead? Not really, but it's what you do that matters

PR is dead? Not really, but it's what you do that matters

Blog posts   •   Feb 18, 2015 07:55 GMT

Recently Unilever CEO Paul Polman was voted number one in PRWeek’s 2015 Powerbook, the UK PR industries bible of those that matter in the world of communications.

​Squarespace & Wix prove paid media is here to stay

​Squarespace & Wix prove paid media is here to stay

Blog posts   •   Feb 11, 2015 14:00 GMT

If I had received a pound for every time I had heard, discussed or read the terms content marketing, inbound or growth hacking over the last 18 months I would be a very rich man.

Gambling with your PR: Six of the best gambling PR stunts

Gambling with your PR: Six of the best gambling PR stunts

Blog posts   •   Feb 10, 2015 17:00 GMT

With the recent publicity stunt by Paddypower in backing David Ginola’s failed bid for the FIFA presidency with campaign #teamginola, we at Mynewsdesk thought to share some of the PR punts that organisations in one of the UK’s largest industries have taken in the past.

Why should we care about influencer relations?

Why should we care about influencer relations?

Blog posts   •   Feb 06, 2015 08:30 GMT

The explosion of social media has democratized communications. It has levelled the playing field affording almost everyone the opportunity to become an influencer.

Top of the PR pops: January highlights

Top of the PR pops: January highlights

Blog posts   •   Jan 30, 2015 14:27 GMT

2015 is officially in full flow. Here are the PR campaigns that tickled us in January!

Cruising your way through Crisis Communications: UK vs. USA

Cruising your way through Crisis Communications: UK vs. USA

Blog posts   •   Jan 29, 2015 14:40 GMT

​Let me set the scene. It is Monday morning at the office, second week on the job. Request from the team to write some blogs on things happening in communications and PR. So, I raised my hand to write about crisis communications and a difference between a proactive US approach versus a proactive UK approach

Get your customer's attention with these 4 content ideas

Get your customer's attention with these 4 content ideas

Blog posts   •   Jan 22, 2015 15:15 GMT

Sometimes old tricks are the most useful ones, that's why they're classics. Here are our top 4 tips based on what we have learned from our most read blog posts from 2014. Maybe you'll find some content ideas for your communication and marketing activities. Let's make 2015 newsworthy!

Top of the PR pops: Christmas edition

Top of the PR pops: Christmas edition

Blog posts   •   Dec 19, 2014 12:12 GMT

Merry Christmas dear readers! Rather than our usual top of the PR pops post we're doing a quick round up of our favourite Christmas campaigns. What are your favourite Christmas campaigns?

The reputation economy: why communicators need a seat at the top table

The reputation economy: why communicators need a seat at the top table

Blog posts   •   Dec 11, 2014 16:55 GMT

​Recently the Harvard Business Review released their Top 100 CEO list. The findings of that research study, and in particular the way it was put together, tell me that after the CFO the top communicator at any company is the CEO’s most important team member.

The future of communications: a video guide

The future of communications: a video guide

Blog posts   •   Dec 11, 2014 08:02 GMT

Are you on top of communications trends? We put together a guide on the communications trends and inspiring PR practices we learned at our event, #FutureComms14, which was held in London in June.

Top of the PR pops: November Highlights

Top of the PR pops: November Highlights

Blog posts   •   Dec 04, 2014 16:12 GMT

The temperature has dropped and it's beginning to feel a lot more festive. However, I've tried to keep the mentions of Christmas to a minimum as I'll save that for another post! Here are some of the things that have got us talking over the last month...

When it comes to brand storytelling, do we want the truth or an attractive fiction?

When it comes to brand storytelling, do we want the truth or an attractive fiction?

Blog posts   •   Dec 03, 2014 08:15 GMT

​So you want your brand’s content to get millions of views, likes and shares? Well, you know what to do. Simply commission an acoustic rework of a tear-jerking ballad and… tell a story.

How to get influencers and keep them: the best tips from four experts

How to get influencers and keep them: the best tips from four experts

Blog posts   •   Nov 21, 2014 13:20 GMT

As Dale Carnegie said in his 1936 book How to Win Friends and Influence People, “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.”

Does this look familiar? A day in the life of a PR pro - watch our 'Walk & Talk' video

Does this look familiar? A day in the life of a PR pro - watch our 'Walk & Talk' video

Blog posts   •   Nov 06, 2014 13:33 GMT

Mynewsdesk 'Walk & Talk' is our first video created with multi-award winning writer and producer Stephen Follows and director Ed Dark from Catsnake Film. The lead character (Catherine) is played by actress and TV producer Kate Miles.

Top of the PR pops: October highlights

Top of the PR pops: October highlights

Blog posts   •   Nov 06, 2014 09:53 GMT

Our Top of the PR pops post has come a little later than usual this month as we were a little distracted by all the fun things happening around Hallowe'en. Nevertheless, here is our round up of the things that got us talking over the last few weeks...

PR Horror Stories: Halloween Special

PR Horror Stories: Halloween Special

Blog posts   •   Oct 31, 2014 08:00 GMT

As it's Halloween, we've huddled together and brewed a concoction of PR Horror stories so toxic you'll shake and sweat after consumption. Now we know that great public relations is simple, but not easy. However, these stories highlight some...well...bad and ugly real life communications decisions. Happy Halloween, proceed with caution!

Digital Impact Awards: awarding excellence in online newsrooms

Digital Impact Awards: awarding excellence in online newsrooms

Blog posts   •   Oct 28, 2014 12:20 GMT

We interviewed senior press officer Claire Eaton-Whitfield from Panasonic UK, who received highly commended award in the best online newsroom category.

Tech brands as publishers: seminar presentation Ad:Tech 2014

Tech brands as publishers: seminar presentation Ad:Tech 2014

Blog posts   •   Oct 24, 2014 08:30 BST

Having asked you, our digital PR and communications professionals, about your top challenges, and as we're currently reviewing the state of newsrooms belonging to 70 of the world's top tech brands, I wanted to share some of the insights we've come across that could make your newsroom a better place!

The Professional Copywriters' Network Conference: What makes a great story?

The Professional Copywriters' Network Conference: What makes a great story?

Blog posts   •   Oct 23, 2014 08:00 BST

Mynewsdesk was a proud sponsor of The Professional Copywriters' Network Conference, held in London in September. We met Ogilvy's UK vice chairman and TED speaker Rory Sutherland, and other creatives, who told us what they think makes a great story.

Top of the PR pops: September Highlights

Top of the PR pops: September Highlights

Blog posts   •   Oct 03, 2014 08:05 BST

After a month off, we’re back! It’s top of the PR pops time and here is what has got us talking over the last month.

You haven't completed the steps for your Hosted Newsroom

You haven't entered a correct link to your helper.html file for your Hosted Newsroom. Go to Publish and complete the steps.