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7 Sessions For Storytellers

7 Sessions For Storytellers

Blog posts   •   Apr 15, 2016 11:30 BST

We’d like to give you an idea of what to expect next week at our first ever Bootcamp Live! The day has been designed with Mynewsdesk customers in mind. If you want to create cool content that your target market wants to voraciously consume, this is the day for you! Expect lots of workshops and interaction, and definitely some bribery with chocolate.

Without A Marketing Strategy, Recruitment Risks Losing Candidates

Without A Marketing Strategy, Recruitment Risks Losing Candidates

Blog posts   •   Apr 15, 2016 09:05 BST

With job vacancy periods being at a 15 year high, why has it become more important than ever for you company to begin the candidate relationship before any initial contact with Recruitment Marketing? If you have ever had to to recruit internally or on behalf of a client over the last 2 years, you don’t need me to tell you it’s has become a heavily candidate-driven market.

Innovate Fast or Die Slowly - The Same Choice for Media & Marketers

Innovate Fast or Die Slowly - The Same Choice for Media & Marketers

Blog posts   •   Apr 07, 2016 15:00 BST

Depending on your outlook, experience and current situation, it is either the best or the worst of times to be in the media and marketing industries. If your career has been built in a pre-digital world where control of distribution, news and marketing messages have been a key to success - then it's pretty scary out there.

Too big to fail? Negative PR and Amazon

Too big to fail? Negative PR and Amazon

Blog posts   •   Mar 23, 2016 10:02 GMT

The PR image of online retailer Amazon has taken a battering in the last few years. So how have they responded? What were the outcomes? And has this improved their PR?

5 Reasons To Come To Bootcamp LIVE!

5 Reasons To Come To Bootcamp LIVE!

Blog posts   •   Mar 22, 2016 13:34 GMT

We've run webinars and posted newsroom tips pieces, but we thought it was time to round you all-up and point you in the right direction. And that's why on 21st April, we're hosting Bootcamp Live; a whole day dedicated to taking your content and news to the next level, helping you reach the right audiences and boost your brand. To say I'm pretty excited about his would be an understatement! Why?

Search-Optimised Content: The Absolute Beginner’s Guide

Search-Optimised Content: The Absolute Beginner’s Guide

Blog posts   •   Mar 17, 2016 08:11 GMT

​Much has been written on how to “optimise” your content for better rankings on Google’s search result pages, which might lead you to believe that there’s a complex process involved. It is actually very straightforward, although it usually requires some effort. Just keep these few details in mind to improve your chances of reaching out to Google’s users.

3 Hacks To Overcome Your Fear Of  Visual Content

3 Hacks To Overcome Your Fear Of Visual Content

Blog posts   •   Mar 14, 2016 11:01 GMT

Video and images are becoming increasingly important aspects of our content and communications. Across so many social platforms now, it’s easy to produce and share visual documentations of live events and experiences in an instant. Yet according to “#DigitalPR Challenge” - our latest survey - 65% of respondents have not used or have little knowledge of creating video content.

4 Free Tools You Need for Your Social Media Campaign

4 Free Tools You Need for Your Social Media Campaign

Blog posts   •   Mar 14, 2016 08:35 GMT

In this 2-part guide, we share 7 of our favourite tools for low-cost, and even free, content creation, inspiration and tracking. Whether you’re the owner of a small business or a creative in an SME, these tools might prove pretty useful in covering all aspects of your social media and content marketing campaigns.

#100million: How One Voice Can Reach 100 Million People

#100million: How One Voice Can Reach 100 Million People

Blog posts   •   Mar 10, 2016 16:29 GMT

Is it possible for one voice to reach so many people? Well we reckon that equipped with the right tools and pitched in the most effective manner, your story could be the talk of the tube, the talk of the coffee break, the talk of the online world. So that’s what we’re giving you the chance to do, to tell your story to the millions, with our 2016 PR campaign: #100millionchallenge.

3 Ways Digital PR is Helping Charities Raise Funds

3 Ways Digital PR is Helping Charities Raise Funds

Blog posts   •   Mar 09, 2016 17:12 GMT

PR has come a long way since the days of churning out press releases on the wire. Today, PR professionals in the charity sector must utilise a range of social media channels, create more content, liaise with journalists, bloggers and potential influencers, and continually tell their brand stories. Here are just a few ways the online space is helping charities reach their fundraising goals.

#WeArePR: “You can’t make your way in social without paying”

#WeArePR: “You can’t make your way in social without paying”

Blog posts   •   Feb 08, 2016 15:07 GMT

Karin Zingmark is the 4th interviewee for the #WeArePR series, an exploration into the evolving world of communications through #PRTech.

#DigitalPR Challenge: What Is Social Reach & How Can You Better Yours?

#DigitalPR Challenge: What Is Social Reach & How Can You Better Yours?

Blog posts   •   Jan 29, 2016 11:51 GMT

You need only look at the findings of The #DigitalPR Challenge to realise that the role of a comms person has come a long way since the dawn of online media. While we’re not going to sit here and fib through gritted teeth that “reach is really easy”, what we can do is give you bit of a better idea of what “reach” means, what metrics matter, and how to give yours a boost.

How Always, Magnum & Arla Reached Audiences In 2015

How Always, Magnum & Arla Reached Audiences In 2015

Blog posts   •   Jan 27, 2016 11:49 GMT

2016 is well underway and with a new year comes new strategies, targets and ambitions. Here, we take a look at three global brands who, in 2015, made us feel all sorts of emotions, maximised reach and gave us some food for thought for our own marketing strategies.

#YoungPR: Public Relations Through The Eyes of A Lecturer...

#YoungPR: Public Relations Through The Eyes of A Lecturer...

Blog posts   •   Jan 21, 2016 10:19 GMT

Simon Collister is a Senior Lecturer at the London College of Comms. With over 12 years in PR, Simon's experiences span across traditional media relations, policy/parliamentary roles for NGOs, digital commsfor global brands and teaching. Kick-starting our #YoungPR project, Simon shares his thoughts on how PR has evolved and what it means for young PRs who are entering the industry.

7 Reasons PRs Are Choosing The #BrandNewsroom Approach

7 Reasons PRs Are Choosing The #BrandNewsroom Approach

Blog posts   •   Jan 12, 2016 08:00 GMT

Creating timely and original content can really help brands reach and build meaningful relationships with industry influencers, customers and prospectives. But doing this requires three key things: creative skills, organisation and time. Here are 7 of the reasons why brands are adopting the #BrandNewsroom approach to help create content and streamline their workflows...

Top of the PR Pops: 2015's Best Bits

Top of the PR Pops: 2015's Best Bits

Blog posts   •   Jan 07, 2016 10:41 GMT

From the stars of social media to the campaigns that caused a stir, we take a look at our favourite stunts and ads from 2015.

7 New Year's Resolutions For Your #BrandNewsroom

7 New Year's Resolutions For Your #BrandNewsroom

Blog posts   •   Jan 04, 2016 12:08 GMT

As the festivities fade and the dust settles on another year, many of us have vowed to better ourselves over the coming months. But what if we were to extend these new year's resolutions to simplify yet vastly improve our workflow? To help boost your communications, content and coverage, here are my 7 recommended #BrandNewsroom resolutions to help you get started in 2016...

Merry Christmas from Mynewsdesk

Merry Christmas from Mynewsdesk

Blog posts   •   Dec 17, 2015 16:45 GMT

From all of us here at Mynewsdesk, we'd like to wish you, our wonderful customers, a very Merry Christmas & a Happy New Year!

Top of the PR Pops: November

Top of the PR Pops: November

Blog posts   •   Dec 08, 2015 16:28 GMT

'Twas the month before Christmas and all of the brands had sparkly campaigns and 2016 plans! From the King of Christmas (John Lewis, who else?!) to Mattel and smaller names in the game, here are some of the things that have got us talking over the last month...​

KPIs Matter: How Can A #BrandNewsroom Help?

KPIs Matter: How Can A #BrandNewsroom Help?

Blog posts   •   Dec 04, 2015 11:16 GMT

The words "measurement" and "KPIs" seem to be dominating the PR and comms space these days, but do any of us really know why we're measuring our work and what we should be reporting on? Here's my quick guide to getting to know your KPIs and what you can learn from them...

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