Blog posts • Jul 27, 2016 08:53 BST
Yvonne Harley, recently joined V.Group as their Head of Comms and the first thing she did was source a newsroom solution – somewhere that would allow her the ability to not only distribute press releases and manage contacts but also engage stakeholders and audiences in V.Group’s rich content offering
Blog posts • Jul 15, 2016 15:11 BST
How is it that a concept that once appealed to a target audience of kids has now skyrocketed to such popularity amongst grown adults in just a matter of weeks, 20 years after its first launch? My hunch is that it boils down to a bit of nostalgia and a bit of ingenious marketing principles. Here’s what Pokémon Go has taught us marketers to remember...
Reaching New Audiences, Releasing New Features & Relishing In Newfound Knowledge: Mynewsdesk in 2016 (so far…)
Blog posts • Jul 14, 2016 15:30 BST
Before you put your “out of office” on and bid a smug farewell to your colleagues for a week or two, now is a great time to reflect on the trends, highlights and events of 2016 so far...
Blog posts • Jul 11, 2016 14:50 BST
Johanna Snickars, Communications Lead at Microsoft, discusses the importance of exclusives, the role of PR and why social media is a fundamental tool for media relations.
Blog posts • Jul 07, 2016 10:00 BST
With International Andy Awards and Eurobest trophies already in the bag, Co-op continued their winning streak at this year’s Cannes Lions Festival, picking up the PR Grand Prix for their campaign “The Organic Effect”. But that wasn’t without creative collaborations, innovation and a clear story to tell.
Blog posts • Jun 17, 2016 15:17 BST
The overarching theme, which seemed to resonate, was that communication is all about telling a good story well. All of us in the profession are simply storytellers, or should strive to be – that is one timeless factor. Let me explain...
Blog posts • Jun 08, 2016 16:34 BST
Paul Sutton, an independent Social & Digital Media Consultant and Head of Social at Popcorn PR, gives us a glimpse into what to expect from his talk at FutureComms16 on 15th June...
Blog posts • Jun 01, 2016 12:13 BST
Travelzoo's European Head of Comms, Louise Hodges talks to us ahead of FutureComms16. Here's what she had to say about her talk and the state of PR and comms...
Blog posts • May 31, 2016 09:20 BST
At FutureComms16 on 15th June, Sharon Flaherty, the Founder of BrandContent and former Head of PR and Social at MoneySuperMarket.com will be lifting the lid on how vloggers and bloggers want to work with brands.
Blog posts • May 27, 2016 10:34 BST
Marina Ferrer, a PR student at the University of Leeds who's currently interning at Apple, will be sitting on our FutureComms16 panel - #YoungPR | The Traditional vs The Reality of PR. The aim of the panel is to explore what is being taught at university vs the reality of the PR industry and whether, indeed, if PR is a skill which can be taught. Marina shares her views on what PR means to her.
Blog posts • May 26, 2016 13:14 BST
The 100 Million Reach Challenge is now up and running (or cycling, rather!), with PR agency Edelman Deportivo in London last week to begin filming footage for Hövding’s challenge. James Bull and Kate Parker of Mynewsdesk UK went down to meet the crew in Shoreditch and see behind the scenes!
Blog posts • May 26, 2016 08:43 BST
Don't miss out on this exciting discussion on the press and PR relationship in 2016. Join our 35-minute webinar where Christina Anderson, freelance journalist for the New York Times, and Johanna Snickars, Communications Lead at Microsoft, will talk about the PR and media connection.
Blog posts • May 25, 2016 15:24 BST
In the rapidly changing worlds of journalism and advertising, one of the fastest-growing trends is native advertising. While this development has created new revenue opportunities for publishers and advertisers, it has sparked some controversy as well.
Blog posts • May 24, 2016 13:51 BST
With over twenty years in marketing communications across companies including Visa and Shazam, when it comes to PR, Rica Squires knows a thing or two! A confirmed speaker for FutureComms16, Visa's Technology PR Manager shares her thoughts ahead of the event...
Blog posts • May 23, 2016 09:09 BST
Depending on the purpose of your communication efforts, the strategy you will apply may vary. Whether your goal happens to be generating awareness, changing brand perception or stimulating business growth, you must make your communications scalable to achieve higher efficiency.
Blog posts • May 19, 2016 16:37 BST
Back in April, we unveiled Hövding as the winner of our 100 Million Reach Challenge. Since then, Mynewsdesk and Edelman Deportivo have been working flat-out to brainstorm and form the basis of the campaign. And our overarching goal? To reach 100 million people with Hövding’s story.
Blog posts • May 18, 2016 11:45 BST
Journalists face many frustrations in their working lives, which can affect the way they work with PR and communication professionals. In February 2016, Mynewsdesk surveyed more than 2,000 journalists in nine countries and found seven key facts that could help you to better understand your press contacts. Here are the seven things you need to know in order to work well with journalists:
Blog posts • May 11, 2016 11:00 BST
Ever since the first press release delivered the news of a train derailment in Atlantic City in 1906, the press release has been an important tool for disseminating news by public relations professionals. But according to some pundits, press releases themselves have been derailed in today's high-speed, hyper competitive, digital world.