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 #WeArePR: Paul Sonkamble On Tools, Techniques & Tips

#WeArePR: Paul Sonkamble On Tools, Techniques & Tips

Blog posts   •   May 28, 2015 15:32 BST

Paul Sonkamble, co-founder of record label "House Music With Love" and founder of artist management company "Deerily" shares tips on the tools and techniques he uses for his PR...

#WeArePR: Paul Sonkamble on music, marketing & technology

#WeArePR: Paul Sonkamble on music, marketing & technology

Blog posts   •   May 26, 2015 13:31 BST

Paul Sonkamble on music, marketing and technology as our first interview for the #WeArePR series, an exploration into the evolving world of communications through #PRTech.

#WeArePR: Building a picture of the modern communicator

#WeArePR: Building a picture of the modern communicator

Blog posts   •   May 26, 2015 13:30 BST

For an industry so involved in helping organisations establish identity, the marketing world is going through a fascinating crisis. Yet, for all the furore and panic, the world keeps spinning. We thought it was time someone went out there and started to build a picture that reflected the variety and range of this world in a different way.

Surfing the silver way: watch the reaction of an 82-year-old digital novice join Tinder

Surfing the silver way: watch the reaction of an 82-year-old digital novice join Tinder

Blog posts   •   Mar 09, 2015 14:30 GMT

Today marks the kick off of the EU Summit on Innovation for Active and Healthy Ageing, a discussion on how demographic change can offer new opportunities for innovation and growth - 'the Silver opportunity'.

​Squarespace & Wix prove paid media is here to stay

​Squarespace & Wix prove paid media is here to stay

Blog posts   •   Feb 11, 2015 14:00 GMT

If I had received a pound for every time I had heard, discussed or read the terms content marketing, inbound or growth hacking over the last 18 months I would be a very rich man.

Gambling with your PR: Six of the best gambling PR stunts

Gambling with your PR: Six of the best gambling PR stunts

Blog posts   •   Feb 10, 2015 17:00 GMT

With the recent publicity stunt by Paddypower in backing David Ginola’s failed bid for the FIFA presidency with campaign #teamginola, we at Mynewsdesk thought to share some of the PR punts that organisations in one of the UK’s largest industries have taken in the past.

Why should we care about influencer relations?

Why should we care about influencer relations?

Blog posts   •   Feb 06, 2015 08:30 GMT

The explosion of social media has democratized communications. It has levelled the playing field affording almost everyone the opportunity to become an influencer.

Does this look familiar? A day in the life of a PR pro - watch our 'Walk & Talk' video

Does this look familiar? A day in the life of a PR pro - watch our 'Walk & Talk' video

Blog posts   •   Nov 06, 2014 13:33 GMT

Mynewsdesk 'Walk & Talk' is our first video created with multi-award winning writer and producer Stephen Follows and director Ed Dark from Catsnake Film. The lead character (Catherine) is played by actress and TV producer Kate Miles.

5 minutes with Vikki Chowney on embracing disruption in PR and Comms

5 minutes with Vikki Chowney on embracing disruption in PR and Comms

Blog posts   •   Sep 03, 2014 11:00 BST

We caught up with Vikki Chowney, Head of Agency at newly formed social agency, Things With Wings (a TMW and Nelson Bostock Group partnership). With experience across marketing, PR and digital communications, we were keen to find out just what Vikki's doing to embrace disruption and consolidation in the industry...

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