Social Media Week: Integrating Social Media - Some best-in-class examples

Event  •  Sep 17, 2012 11:38 BST

Shoreditch House Ebor St London E1 6AW United Kingdom

Social media campaigns now stretch far beyond marketing or community development. Increasingly, organisations are integrating their social media campaigns into wider communications campaigns, reaching out to a variety of stakeholders.

Mynewsdesk, the leading online newsroom provider, along with Communicate magazine, the organisers of the Digital Impact Awards, have invited three companies who have made the shortlist for this year's awards event to share the secrets of how and what worked when they integrated social media into their comms campaigns.

The case studies we explore are:


Nissan's digital agency AKQA talks social media “Bollywood style”.

When Nissan launched the Micra in India it combined conventional TV advertising, an active media relations campaign and an innovative Facebook competition to grow the brand from a few hundred Facebook followers to become the most talked about automotive brand in India. AKQA tells the story.


Dirk Singer, CEO of bmibaby's social media agency Rabbit shares their innovative work.

How does an airline become the third most talked discussed airline on social media in the UK when it only has 14 planes? bmibaby used Twitter, Instagram, and conventional PR to inspire a generation of travellers.


Mike Rowe, CEO of Skype’s digital agency 1000 Heads talks about the success of their social media campaigns.

Skype enabled users to create personalised video messages with their favourite musicians using the Say It with Skype Facebook app – the PR launch involved various social media, including Twitter. To date this created over 86 million impressions.

Reserve your free place now at:

Feel free to use our #SMW12, and our twitter @mynewsdesk_uk

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