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White Walkers, Dragon Heads & Tannoy Takeovers: Game of Thrones' Marketing Stunts - Rated

White Walkers, Dragon Heads & Tannoy Takeovers: Game of Thrones' Marketing Stunts - Rated

Blog posts   •   Jul 24, 2017 15:28 BST

Game of Thrones returned to our screens, earlier this week, for a seventh season of blood, dragons and dramas. Well, apparently - I’ve never actually watched the show - but with endless excitable chatter in the office and some big-budget marketing stunts ahead of the new episodes, it’s been almost impossible to avoid.

 7 Takeaways from Content Marketing Masterclass [June 2017]

7 Takeaways from Content Marketing Masterclass [June 2017]

Blog posts   •   Jun 22, 2017 09:03 BST

Last week, Mynewsdesk was invited to present at Content Masterclass to share our years of content wisdom with a room packed full of marketers, communicators and PR pros. Here are my 7 key takeouts from the afternoon which might help you when trying to navigate the quandary that is content marketing.

Mynewsdesk Awarded Bronze at Cannes Lions

Mynewsdesk Awarded Bronze at Cannes Lions

Press Releases   •   Jun 21, 2017 13:36 BST

​Give A Beep - Mynewsdesk’s 2016 campaign - won Bronze at Cannes Lions, last night. The Mynewsdesk campaign, in partnership with Edelman Deportivo and Hövding, was awarded Bronze for Best Mobile Campaign. The Best Mobile Campaign category rewards mobile campaigns which use geo-targeting in an innovative way to engage audiences.

​Mynewsdesk Nominated For Four Awards At Cannes Lions

​Mynewsdesk Nominated For Four Awards At Cannes Lions

Press Releases   •   Jun 20, 2017 11:21 BST

Mynewsdesk and Edelman Deportivo have received further global recognition for their 2016 campaign, Give A Beep, with four nominations at Cannes Lions. The campaign is nominated in four categories; Best PR Campaign, Best Digital Craft and two in the Best Mobile Campaign category.

The PR Workflow - 4 Steps to Follow to Become a Pro Communicator

The PR Workflow - 4 Steps to Follow to Become a Pro Communicator

Blog posts   •   Jun 15, 2017 09:37 BST

​The PR Workflow is a continuous process. It’s a guide on what you need to do and how to do it to succeed with your communications and PR. How you determine success depends on you and your organization. However, your ultimate goal, irrespective of industry or size of the organization, is to ensure that your story both gets told and heard to the right audience at the right time.

Why Measurement Matters in Your PR Strategy

Why Measurement Matters in Your PR Strategy

Blog posts   •   Jun 07, 2017 08:32 BST

​If you don't measure the impact of your PR strategy, how can you be sure that your efforts are worthwhile? Measurement is vital to assessing the impact of a PR campaign in sufficient detail to allow you to optimize your strategy.

​How To Measure Reach With Mynewsdesk

​How To Measure Reach With Mynewsdesk

Blog posts   •   Jun 06, 2017 09:00 BST

Reach. The buzzword that’s been doing the rounds for the past few years, now. But what does it actually mean, why’s it important to track reach and how can you measure your story’s?

How To Measure Your PR [Free eBook]

How To Measure Your PR [Free eBook]

News   •   Jun 05, 2017 11:22 BST

Without measuring your PR, it's impossible to assess the impact and success of your efforts and optimise accordingly.

[Video] How UKBJJA Uses Mynewsdesk To Create Content, Reach Media & Gain Coverage

[Video] How UKBJJA Uses Mynewsdesk To Create Content, Reach Media & Gain Coverage

Blog posts   •   May 30, 2017 08:30 BST

Kat Hill, CEO of UKBJJA, explains how her team uses Mynewsdesk's digital PR and comms solution to create content, reach the media and gain coverage.

Mynewsdesk Update: Do More With Your Contacts

Mynewsdesk Update: Do More With Your Contacts

News   •   May 26, 2017 14:55 BST

​You might have noticed we've changed the tab "Network" to "Contacts". But that's not all that's new...

[Video] How London Midland Use Mynewsdesk For Their Digital PR & Comms

[Video] How London Midland Use Mynewsdesk For Their Digital PR & Comms

Blog posts   •   May 25, 2017 10:05 BST

Francis Thomas, Head of Corporate Affairs at London Midland, shares his experiences of using Mynewsdesk's PR and communications solution to prevent potential crises, communicate with customers effectively and analyse their content's performance - from any device!

How to use Mynewsdesk to Identify and Engage Your Audience

How to use Mynewsdesk to Identify and Engage Your Audience

Blog posts   •   May 18, 2017 11:38 BST

​Whilst a well-written press release or creative piece of content is key for coverage and shareability, if it’s irrelevant to the recipient then, essentially, it’s futile.

How To Create and Publish Impactful Stories

How To Create and Publish Impactful Stories

Blog posts   •   May 02, 2017 14:50 BST

Today, getting attention for your brand involves more than sending out a dry press release. You need to create an engaging story to capture the attention of social media users and influencers. Let's take a look at the key steps involved in choosing a good story, creating an impactful narrative around it, and publishing in a way that ensures it receives as much attention as it truly deserves.

How To Create And Publish Stories With Mynewsdesk

How To Create And Publish Stories With Mynewsdesk

Blog posts   •   Apr 28, 2017 08:30 BST

All too often we hear communicators complain that they “don’t have anything to write about.” They don’t have a story to tell. But that’s a myth we want to debunk right here, right now. Why? Every brand has a higher purpose. Every brand has a story to tell.

Mynewsdesk Wins Webby Award For Give A Beep Campaign

Mynewsdesk Wins Webby Award For Give A Beep Campaign

Press Releases   •   Apr 27, 2017 10:25 BST

Mynewsdesk and Hövding’s 2016 campaign “Give A Beep” won Best in Best Social Community Building and Engagement 2017 at The Webby Awards. Mynewsdesk - the digital communications and PR solution providers - challenged a customer to reach 100 million people through effective storytelling. After hundreds of applications, Hövding was the chosen customer for the campaign.

5 Ways To Use Mynewsdesk For Media Monitoring

5 Ways To Use Mynewsdesk For Media Monitoring

Blog posts   •   Apr 11, 2017 10:53 BST

Whether it be a) evaluating success, b) attending to a crisis over a misjudged campaign or c) trying to get closer to your target demographic and what they really think, media monitoring is becoming essential in today's digital world. But remember, effective communication starts with listening.

​Why Media Monitoring is Important for Your Business

​Why Media Monitoring is Important for Your Business

Blog posts   •   Apr 06, 2017 11:27 BST

If you’re serious about your business’ long-term success, understanding what’s going on in your industry is a fundamental first step. Media monitoring can help you keep up to date with the latest industry trends - and it needn’t take too much of your time or resources. Here are some reasons why you need to monitor the media for industry news:

How To Use Monitoring - Free eBook

How To Use Monitoring - Free eBook

News   •   Mar 29, 2017 10:50 BST

Media monitoring is an essential part of every PR and communicator's roles. Why? Because, without knowing what's being said about you and your competitors or how your campaigns are performing, how are you supposed to succeed? Effective communication starts with listening.

4 Ways to Create a PR A-Team

4 Ways to Create a PR A-Team

Blog posts   •   Mar 24, 2017 11:18 GMT

​Are you looking to recruit new talent? Or develop the skill-set of your existing team? Whatever the case, creating or keeping a winning team is fundamental if you want to fulfil or even exceed your business objectives.

How to Get Started with Digital PR

How to Get Started with Digital PR

Blog posts   •   Mar 21, 2017 08:22 GMT

​The digital revolution has swept across the media landscape, forever changing how brands interact with consumers. The new world of PR presents unique challenges but also an opportunity to provide brands and companies with more consumer engagement than ever before. There has never been a better time to expand your digital PR efforts.