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How to use Mynewsdesk to Identify and Engage Your Audience

How to use Mynewsdesk to Identify and Engage Your Audience

Blog posts   •   May 18, 2017 11:38 BST

​Whilst a well-written press release or creative piece of content is key for coverage and shareability, if it’s irrelevant to the recipient then, essentially, it’s futile.

How To Create and Publish Impactful Stories

How To Create and Publish Impactful Stories

Blog posts   •   May 02, 2017 14:50 BST

Today, getting attention for your brand involves more than sending out a dry press release. You need to create an engaging story to capture the attention of social media users and influencers. Let's take a look at the key steps involved in choosing a good story, creating an impactful narrative around it, and publishing in a way that ensures it receives as much attention as it truly deserves.

How To Create And Publish Stories With Mynewsdesk

How To Create And Publish Stories With Mynewsdesk

Blog posts   •   Apr 28, 2017 08:30 BST

All too often we hear communicators complain that they “don’t have anything to write about.” They don’t have a story to tell. But that’s a myth we want to debunk right here, right now. Why? Every brand has a higher purpose. Every brand has a story to tell.

Mynewsdesk Wins Webby Award For Give A Beep Campaign

Mynewsdesk Wins Webby Award For Give A Beep Campaign

Press Releases   •   Apr 27, 2017 10:25 BST

Mynewsdesk and Hövding’s 2016 campaign “Give A Beep” won Best in Best Social Community Building and Engagement 2017 at The Webby Awards. Mynewsdesk - the digital communications and PR solution providers - challenged a customer to reach 100 million people through effective storytelling. After hundreds of applications, Hövding was the chosen customer for the campaign.

5 Ways To Use Mynewsdesk For Media Monitoring

5 Ways To Use Mynewsdesk For Media Monitoring

Blog posts   •   Apr 11, 2017 10:53 BST

Whether it be a) evaluating success, b) attending to a crisis over a misjudged campaign or c) trying to get closer to your target demographic and what they really think, media monitoring is becoming essential in today's digital world. But remember, effective communication starts with listening.

​Why Media Monitoring is Important for Your Business

​Why Media Monitoring is Important for Your Business

Blog posts   •   Apr 06, 2017 11:27 BST

If you’re serious about your business’ long-term success, understanding what’s going on in your industry is a fundamental first step. Media monitoring can help you keep up to date with the latest industry trends - and it needn’t take too much of your time or resources. Here are some reasons why you need to monitor the media for industry news:

How To Use Monitoring - Free eBook

How To Use Monitoring - Free eBook

News   •   Mar 29, 2017 10:50 BST

Media monitoring is an essential part of every PR and communicator's roles. Why? Because, without knowing what's being said about you and your competitors or how your campaigns are performing, how are you supposed to succeed? Effective communication starts with listening.

4 Ways to Create a PR A-Team

4 Ways to Create a PR A-Team

Blog posts   •   Mar 24, 2017 11:18 GMT

​Are you looking to recruit new talent? Or develop the skill-set of your existing team? Whatever the case, creating or keeping a winning team is fundamental if you want to fulfil or even exceed your business objectives.

How to Get Started with Digital PR

How to Get Started with Digital PR

Blog posts   •   Mar 21, 2017 08:22 GMT

​The digital revolution has swept across the media landscape, forever changing how brands interact with consumers. The new world of PR presents unique challenges but also an opportunity to provide brands and companies with more consumer engagement than ever before. There has never been a better time to expand your digital PR efforts.

What Does The Future of PR Look Like?

What Does The Future of PR Look Like?

Blog posts   •   Mar 15, 2017 10:25 GMT

​According to a recent study by Mynewsdesk, more than 85% of PR professionals expect technology to play an increasing role in the industry over the next five years. The majority of people working in PR think their jobs will become more strategic and more analytical over the next few years, reflecting the growing role that tech plays in making PR into a more quantified and data-driven endeavour.

4 ​Technology Trends That Will Transform PR & Comms in 2017

4 ​Technology Trends That Will Transform PR & Comms in 2017

Blog posts   •   Mar 13, 2017 08:18 GMT

Technology is essential to the implementation of any modern PR strategy. More than 85 percent of PR professionals expect their focus on technology to increase significantly over the next five years, which demonstrates just how vital it is to stay up to date with the latest trends. Here are four technology trends that are set to transform PR and communications in 2017.

Inspiring Women In PR & Comms

Inspiring Women In PR & Comms

Blog posts   •   Mar 09, 2017 11:28 GMT

During my two and a bit years here at Mynewsdesk, I've had the honour of working alongside and in collaboration with some of the industry's most brilliant women - each of them inspiring me and teaching us all something new. But despite the sheer volume of smart and successful women in PR, still we see male dominated panels, hosts and keynotes. And that, to say the least, is pretty frustrating.

5 Valentine's Day Campaigns We Heart

5 Valentine's Day Campaigns We Heart

Blog posts   •   Feb 14, 2017 09:12 GMT

Valentine’s day. You know the deal: discounted chocolates, set meals for two and roses... everywhere! New year, same old story. But we’re Mynewsdesk and we like different. We like those who think outside the box when it comes to capturing the hearts of audiences. So without further ado, here are the best of the 2017 Valentine’s Day bunch...

What Tools Are PR Professionals Using In 2017?

What Tools Are PR Professionals Using In 2017?

Blog posts   •   Feb 08, 2017 08:30 GMT

You can have the best digital PR strategy ever – it ties to business objectives, clearly outlines your goals and sets measurable benchmarks. But if you don’t have the right technology to implement it, the strategy is worthless.

How To Choose The Right PR Tools For Your Business Goals

How To Choose The Right PR Tools For Your Business Goals

Blog posts   •   Feb 07, 2017 08:27 GMT

Mastering one technology is a challenge, particularly given their ever-changing nature. But becoming proficient with many technology tools is near impossible, even if you devote all your time to learning them! Let’s have a look at this simple 5-step formula to pick the tech tool that is right for you.

Inspiring Ways Brands Used Newsrooms In 2016

Inspiring Ways Brands Used Newsrooms In 2016

Blog posts   •   Jan 25, 2017 08:25 GMT

2016 - not really a year we want to dwell on - but looking back at the content you created in your newsrooms was pretty flippin' inspiring. From perfectly timed blogs to shareable listicles and opinion pieces to jam-packed press releases, there's a lot to be learnt from you all. We picked out a few of our favourites and why they did so well. Here we go...

Trello's 5 Step Guide To Content Planning & Creation [Guest Blog]

Trello's 5 Step Guide To Content Planning & Creation [Guest Blog]

Blog posts   •   Jan 24, 2017 11:34 GMT

Creating valuable content on a regular basis is not only difficult, it's also time consuming. To come up with ideas, meet strict deadlines and ensure that the post stands out from the rest requires organisation, communication and the ability to keep track of your progress. This 5-step guide from Trello's Marketing Manager - Jordan Mirchev - will help you plan and execute your next content project

Are You Ready for the PR Revolution?

Are You Ready for the PR Revolution?

Blog posts   •   Jan 18, 2017 08:30 GMT

Do you want to be more effective in your digital PR efforts? You’re not alone. Only 36% of practitioners say their efforts in digital PR are effective, according to the findings of the recently released state of digital PR survey - a global initiative conducted by Mynewsdesk in cooperation with Berghs School of Communication.

16 Practical Tips on Preparing for & Handling a Crisis [Guest Blog]

16 Practical Tips on Preparing for & Handling a Crisis [Guest Blog]

Blog posts   •   Jan 16, 2017 10:04 GMT

​The first thing to do when preparing for a crisis that might hit you is to decide what that crisis might look like. We normally define a crisis as being something that materially impacts your reputation, sales, value or share price. It will probably start in the real world, but news of it will spread online and over social media at a speed you can’t control. Polpeo share their top tips.

7 Steps To An Effective Digital PR Strategy

7 Steps To An Effective Digital PR Strategy

Blog posts   •   Jan 10, 2017 08:30 GMT

Don’t be overwhelmed at the thought of creating an effective digital PR strategy. Start small: it doesn’t need to tackle every possible opportunity at your company. If you make it realistic and manageable, you’re more likely to achieve success on which to build and grow the strategy.