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Fred. Olsen Cruise Lines reveal their online newsroom strategy

News   •   Jun 20, 2014 14:15 BST

We met up with Ruth Ryland from the PR team at Fred. Olsen Cruise Lines to find out how their Mynewsdesk newsroom has helped them enhance their communications strategy and continues to build their brand's reputation.  

Being responsively designed and accessible via a link on every page on their website, the online newsroom has enabled Fred. Olsen to keep the crew on board their ships up to date with their latest news and happenings no matter where in the world they are or what device they are using. 

Fred. Olsen Cruise Lines is a family run organisation founded in Hvisten, a small town in Norway in 1848. Five generations later, Fred. Olsen is now based in Ipswich in Suffolk and sail from ten ports around the UK to 240 ports globally.