Media monitoring is an essential part of every PR and communicator's roles. Why? Because, without knowing what's being said about you and your competitors or how your campaigns are performing, how are you supposed to succeed?
Meaningful communication starts with listening, but to monitor effectively, you need a structure in place. Our 2017 guide, The PR Workflow, will give you practical advice on how to:
- Discover what's being said about your brand
- Understand what, where and when to monitor
- Determine which sources you should monitor
- Evaluate the success of your campaigns
Download Handbook 1 of the PR Workflow series, today!