Mynewsdesk launches collaboration with Press Association

Press Release  •  Aug 17, 2011 07:30 BST

Mynewsdesk launches a Press Association channel to give your press releases and news visibility on the national news agency of UK and Ireland.

Publishing news and press releases to the Press Association channel on Mynewsdesk is a way to gain increased editorial exposure in the United Kingdom and Ireland. Choosing to publish in the Press Association Channel means a reach of more than 200 media outlets, through the UK media’s trusted source of information.  Press Association provides news content to media outlets such as The Guardian, BBC and Metro.

"We are very happy about our new channel partnership with Press Association, the national news agency which provides news content to media outlets in the UK. Starting off with Press Association as our first channel partner in the UK was a natural choice. This gives us the credibility we need when entering a new market and leading the News Exchange Site to the same success in the UK as it enjoys today in the Nordic region", says Heidi Noemm, Country Manager for Mynewsdesk UK.

“The Press Association is excited to be working with Mynewsdesk and assisting with the distribution of its customer’s press releases to our clients within the UK”, says Jeff Jones, Sales Manager, Business for Press Association.

About Press Association

The Press Association is the national news agency for the UK and Ireland, providing a continuous feed of text, pictures, video and data into newsrooms around the country.

At the heart of the media industry, the Press Association supplies services to every national and regional daily newspaper, broadcasters, online publishers and a wide range of commercial organisations.

Founded in 1868, the Press Association has an unrivalled reputation for providing fast, fair and accurate information.

The Press Association is part of PA Group Limited, a private company with 27 shareholders, most of whom are national and regional newspaper publishers. The biggest shareholders are Associated Newspaper Holdings Limited, News International plc, Trinity Mirror plc and United Business Media plc.

What is a channel?

A channel allows press releases and news to be published synchronously to a pressroom at Mynewsdesk and to one or more external editorial sites. The material is given increased editorial exposure, as it’s visible in several places at the same time. It’s an easy way to let your material reach key figures.

Read more about the channel here.

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Mynewsdesk – The News Exchange Site

Mynewsdesk matches interested users with relevant content, such as news releases, videos, images and other corporate content - all instantly search-engine optimized and automatically published on social media platforms such as Facebook, Twitter, Youtube and Slideshare. The site serves more than 23,000 companies, hosts 3,600 social media newsrooms and has a 97% customer satisfaction rate. 

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