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Costa Coffee’s digital PR journey

Video   •   Aug 28, 2012 14:05 BST

 
Adam Vincenzini of Lexis PR spoke to us about how Costa Coffee is using Mynewsdesk to help evolve their digital communications. “Mynewsdesk enabled Costa to bridge the gap between the way they used to do things and the way they currently do things. It was a really important stepping stone to them maturing as a digitally active brand, and it has given them the confidence that these tools work.”
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Video length 4:21