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Natural and organic world to unite at Natural & Organic Products Europe 2016

Press Release   •   Feb 08, 2016 09:58 GMT

With over 600 exhibiting companies from 50 countries now confirmed, Natural & Organic Products Europe trade show is set to bring the best choice of natural and organic products from around the world to London.

Taking place at ExCeL London on 17-18 April, the show will feature its biggest ever choice of food, health, beauty and eco-living brands from six continents. Giving its 10,000 attendees an increased opportunity to expand their international ranges, as well as benefit from seeing hundreds of innovative UK brands.

“Over the past 20 years, Natural & Organic Products Europe has become recognised as the key platform for introducing new natural and organic products onto the European market,” says event director Carol Dunning.

“For 2016, the show will host new national pavilions from Peru, Bulgaria, Turkey, Thailand, The Philippines, Armenia and Moldova. They’ll be joining returning contingents from France, Italy, Poland, Greece, and the USA. Many other countries are participating at an individual level – including the Republic of Ireland, Germany, Australia, Canada, China, Russia, New Zealand, Denmark, Sweden, Cyprus, The Netherlands, Austria, Spain, Belgium, Boliva, Bosnia & Herzigovina, Czech Republic, Dominican Republic, Hong Kong, Iceland, India, South Korea, Latvia, Lithuania, Malaysia, Palestine, Portugal, Singapore, Slovakia, Slovenia, South Africa, Sri Lanka, Switzerland, and Vietnam. So, whether buyers are coming from just a few miles away or flying in from across the globe, they’ll find plenty here that they simply won’t find together like this at any other show,” says Dunning.

Countries increasing their presence for 2016 include Greece (hosted by Economotechniki) and Italy. The latter will now occupy two new pavilions in The Natural Food Show, including Demeter Italy (a new biodynamic association pavilion) and the Italian Pavilion, which will focus on specialty food and drink from the country’s distinctive southern regions (including Campania, Calabria, Puglia and Sicily).

Thailand is also hoping to make a big impression at the show this year, debuting not one but two pavilions – promoting their famous cuisine, and health and wellbeing products respectively.

The UK’s certified organic food and drink offering has also been expanded, with the Soil Association and Organic Trade Board joining forces for the first time at the show under the slogan ‘Growing Organic Together’. The pavilion, which includes the popular Soil Association Organic Chiller area, will feature well-known brands like Nairn’s, Mr. Organic, Alara, and Infinity Foods plus debut appearances from YoGhee Butter, Greens Organic, Ibiza Superfoods, and Organic Delight.

The Soil Association is also launching a new Organic Beauty Pavilion in the Natural Beauty & Spa area. It joins the show’s first ever NATRUE pavilion and returning Venus Beauty Pavilion featuring artisan new brands launching onto the market.

Other returning show features include The World of Vegan, which has grown by 25% to showcase an ever bigger range of Vegan Society Trademarked products, along with the HFMA (Health Food Manufacturers Association) HFMA Pavilion (featuring Pharma Nord UK, BetterYou and Comvita), two New Products Showcases, and three dedicated show theatres.

“If you’re in the natural and organic world, Natural & Organic Products Europe is something that you’ve got to do – everyone gets something from it. We’ll definitely be back this year,” says Mark Bazeley, buyer at Infinity Foods.

“A great show! This one has the potential to be the global No. 1 destination, as it encompasses the best of natural, organic, beauty and healthcare all under one roof,” agrees Craig Sams, organic pioneer and Green & Black’s founder.

Infinity Foods Wholesale, Holland & Barrett International, Netto, Waitrose, Tesco, Ocado, Sainsbury’s, John Lewis, Aldi, Fenwick, Hilton, Costco, Victoria Health, Revital, Whitworth Chemists, BigGreenSmile, Sodexo, and EAT are just some of the big names set to visit. Whole Foods Market UK also recently confirmed that it is coordinating its biggest ever contingent of regional buyers and team managers to attend across both days (planned events include a team manager values matter training programme and formalised meet the buyers programme).

Free trade registration now open

Natural & Organic Products Europe – Europe’s biggest showcase of natural, organic, Fairtrade, free-from and eco-friendly products – includes four show sections: Natural Health, Natural Living, Natural Beauty & Spa, and The Natural Food Show. The next edition will take place on 17-18 April 2016 at ExCeL London.

For more information and to register, please visit (alternatively, use direct link:


Media enquiries & press pass requests to:
Emma-Louise Jones, Head of PR
Editorial representatives of relevant trade and consumer media (including freelancers) are invited to apply for press passes via email (Please note, additional details may be requested to verify journalistic activity and all press passes are issued at the management’s discretion.)
t: +44 (0)1273 645134

Exhibitor enquiries to:
Carol Dunning, Event Director
t: +44 (0)1273 645125


High resolution images are available upon request:×320.jpg

Diversified Communications UK Ltd (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton, Peterborough, and Nailsworth. Diversified UK’s portfolio includes Natural & Organic Products Europe; Natural Products Scandinavia & Nordic Organic Food Fair in Malmö, Sweden; camexpo; Natural Products News; Natural Beauty News; Natural & Organic Awards; Casual Dining; lunch!; Commercial Kitchen (new for 2016); office*; SITS – The Service Desk & IT Support Show; Accountex; British Tourism & Travel Show; Geo Business; Capturing Reality; Ocean Business; MARELEC Marine Electromagnetics conference; Euro Bus Expo; Coach & Bus Live; Route One; Coach Monthly; The Route One Operator Excellence Awards; and National Coach Tourism Awards. For more information, visit:

Diversified UK is part of Diversified Communications, a leading international media company providing market access, education and information through global, national and regional face–to–face events, digital and print publications and television stations. Diversified serves a number of industries including: seafood, food service, natural and organic, healthcare, commercial marine, and business management. Based in Portland, Maine, USA, Diversified employs over 850 staff, across eight divisions in seven countries. For more information, visit:

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