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Visitor registration opens for Natural & Organic Products Europe 2017

Press Release   •   Dec 13, 2016 14:02 GMT

With visitor registration now open for 2017, Natural & Organic Products Europe has revealed its first preview of next year’s exhibitor line-up.

Thanks to a 15% show floor expansion, Europe’s leading trade event for natural and organic products will be returning to London ExCeL, on 2-3 April, with its biggest ever edition. An unprecedented 700 companies are set to exhibit.

Natural and organic has never been more popular. And the market still has plenty of room for growth. The movement towards healthier, wellness-oriented lifestyles around the world has influenced personal attitudes – particularly among millennials – and, ultimately, impacted everyday spending habits.

Visiting retailers and buyers – over 10,000 attend annually – looking to take advantage of the increasing demand for more naturally healthy, clean-label products will find plenty of new ideas and fresh industry insights at Natural & Organic Products Europe.

The show’s pivotal focus on promoting (and launching) new natural and organic innovations across all categories – in three dedicated feature areas (The Natural Food Show, Natural Health & Natural Living, and Natural Beauty & Spa) – has made it an essential visit for buying teams across the world looking to source the next wave of lucrative natural bestsellers.

A world of healthy choices

Enjoying a central position at the heart of the show, the natural health section will be its biggest in years. Among the new exhibitors are Charlotte's Web (CW Hemp), EcoLaboratoria, Alvico Concepts, Kalfar Health (Hairtality), Lady-Comp UK & Ireland, Just for Tummies, ImproveMe, Microbz, My White Secret, Ancient Purity, PhD Nutrition, Solo Nutrition, and Elixinol UK.

They join a host of leading VMS suppliers previewing their next wave of new products, including G & G Vitamin Centre, Wild Nutrition, New Nordic, Nutrisan Nutraceuticals, The Natural Health Practice, Wiley's Finest, Comvita UK, Abundance and Health, Terranova, BioCare, Vitae Natural Nutrition, Optibac, Better You, Pharma Nord UK, Higher Nature, Floradix, ReNew Life UK, Natures Aid, A Vogel (Bioforce), Viridian Nutrition, Solgar, and Pukka Herbs.

Natural Living exhibitors include Cotton Barons, Lilly's Eco Clean, Ecoegg, La Brosserie Française (bioseptyl), OrganiCup ApS, Mulieres OÜ, phi energyDOTS, Dryerballs, Humble Brush, Soylites, and Boodywear.

Natural Beauty & Spa exhibitors include Eterno Naturals, Urtekram, Ultra Glow Cosmetics, natracare, Faith in Nature, Natura Siberica, Pravera, Nature's Dream, Weleda UK, Inika Pty, Soley Organics, Daniel Galvin Jnr, Organically Epic, Eve Taylor London, AllergyCertified, Potter & Moore, Good Bubble, Finders International (Dead Sea Spa Magik) and Trilogy Natural Products.

While wholesalers, distributors and brands from Tree of Life UK, Community Foods, Clearspring, Alara Wholefoods, True Nopal cactus water, Marigold Health Foods, Rebel Kitchen, Creative Nature, Windmill Organics, Raw Creation, Atlantic Kitchen, Bessant & Drury, Biogroupe, Venture Foods UK, Oloves, Inspiral Visionary Products, James White Drinks, Loov Food, Petras Bio, Davert, and Alpro are back on the menu in the Natural Food Show.

Returning show features for 2017 include two New Product Showcases, international pavilions from Demeter Italy, Indonesia, Thailand, Turkey, Greece, France, Italy, and the USA, plus a new Vegan World area (in association with the Vegan Society). There are also pavilions dedicated to the Soil Association and Organic Trade Board (now 60% bigger), Soil Association Organic Beauty, and NATRUE.

The full exhibitor list will be available online in January 2017.

Over 50 speakers in three theatres

Retailers looking to back up these new product innovations with the latest research and advice for their customers should head to the show’s Natural Products Talks Theatre, Natural Beauty Theatre and Natural Food Kitchen. This year’s line-up includes high-profile brands and top experts from across the natural and organic world.

Opening day session highlights include Jim Manson, editor of Natural Products News, discussing key retail trends, changing consumer behaviour, and the findings of ‘Health Check: Natural Products Retailing in 2016-17’.

“Business optimism remains high among independent health store owners as footfall and spend continues to rise,” says Manson. “Digestive health, sleep, and bone and joint health were rated as the top three health or lifestyle drivers of sales in 2016, while supplements and remedies, free-from and vegan and vegetarian topped the list of product categories thought to offer most potential for growth.

“We’ll see how that growth’s developed over the past twelve months and explore new trends for 2017. Expect some surprises, and some really great insights from retailers,” he says.

While over in the Natural Food Kitchen, celebrated Icelandic chef Solla Eiríksdóttir, Dr Rupy Aujla from The Doctor's Kitchen (the show’s first GP chef), and nutritionist Oliver McCabe from Select Stores in Dalkey (ambassador to the Irish Association of Health Stores and author of The Fuel Food Cookbook), are just some of the big names preparing to host live cooking demos.

Second-day highlights also include the announcement of the winners of the prestigious Natural & Organic Awards Europe 2017.

Register for a free trade pass

Amazon, As Nature Intended, Boots, Buy Wholefoods, Fenwick, Fresh & Wild, Gate Gourmet, Harrods, Harvey Nichols, HKC Egenvård AB, Holland & Barrett, Hotel Chocolat, Jamie’s Italian, John Bell & Croyden, John Lewis, Marks & Spencer, NBTY Europe, Nature Source, Natur-Import AS, Ocado, Planet Organic, Pret A Manger, QVC, Selfridges, Sodexo, Starbucks, Superdrug, T K Maxx, Tesco, The Natural Food Store, Waitrose, and Whole Foods Market are just some of the big names, alongside thousands of independents, that are expected to attend in 2017.

“Newness is crucial to our business, and nowhere in the UK is there more innovation that is relevant to my business than this show,” says Al Overton, head of buying at Planet Organic.

“It’s definitely a must-attend in my diary for next year!” says Kerry Buckley, ROI buying manager – positive healthcare at Boots Ireland.

“As a natural products retailer, Natural & Organic Products Europe is the one event of the year that must take priority on the calendar, as it encompasses so much in two days,” says Ursula Gothard, owner of On the Eighth Day.

Natural & Organic Products Europe returns to London ExCeL on 2-3 April 2017. For more information and to register for a free ticket, please visit (direct link: ).


Media enquiries & press pass requests to:

Emma-Louise Jones, Head of PR
t: +44 (0)1273 645134

Exhibitor enquiries to:

Carol Dunning, Event Director
t: +44 (0)1273 645125


High resolution images are available upon request:

Diversified Communications UK Ltd (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton, Peterborough, and Nailsworth. Diversified UK’s portfolio includes Natural & Organic Products Europe; Natural Products Scandinavia & Nordic Organic Food Fair in Malmö, Sweden; Natural Products News; Natural Beauty News; Natural & Organic Awards; Casual Dining; lunch!; Commercial Kitchen; SITS – The Service Desk & IT Support Show; Accountex; British Tourism & Travel Show; Geo Business; Ocean Business; MARELEC Marine Electromagnetics conference; Euro Bus Expo; Coach & Bus UK; Route One; Coach Monthly; The Route One Operator Excellence Awards; and British Coach Tourism Awards. For more information, visit:

Diversified UK is part of Diversified Communications, a leading international media company providing market access, education and information through global, national and regional face–to–face events, digital and print publications and television stations. Diversified serves a number of industries including: seafood, food service, natural and organic, healthcare, commercial marine, and business management. Based in Portland, Maine, USA, Diversified employs over 850 staff, across eight divisions in seven countries. For more information, visit:

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