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Neopost endorses DMA survey on the value of Direct Mail

Press Release   •   Aug 07, 2013 14:11 BST

Neopost announces that a recent study published by the Direct Marketing Association (DMA), shows that Direct Mail still adds value to consumers and marketing activities.

With over 1,000 members throughout the UK including agencies, list brokers and mailing houses, the DMA has promoted the business interests of its members and helped to raise industry standards since its inception in 1992.

 “Many people today easily could choose to conduct their lives entirely online, but they don’t”, explains Rachel Aldighieri, DMA Director of Communications. She goes on to say, “For brands to market effectively in a truly connected world, they must fully recognise the role that print communications play for many years to come.”

The statistics show that print still makes a significant contribution. 79 percent of customers admit they act on direct mail immediately.

Of those surveyed almost half opted to retain printed items they have received.  57 percent declared it to be the ‘most trustworthy’ of all media channels.

“People continue to value direct mail and printed communications from brands, finding that it plays a seamless role within their connected worlds, offers some qualities not found in other communications and is an essential part of overall ‘brand experience’. Adds Aldighieri.

Direct Mail also benefits related marketing channels. Other findings reveal that customers tend to visit a brand’s website to respond to direct mail rather than replying to an email.

Neopost is the Europe’s number one supplier of mailing solutions, delivering a vast range of equipment and software maximising the efficiency and effectiveness of direct mail.

Phil Winfield, Head of Marketing Communications from Neopost, comments “With the economy on the mend, now is the time to invest in mailing technology to boost revenues and profits.”

Neopost’s Output Management Software offers an easy and cost effective way to automate and manage mail output, ensuring the right mail always goes to the right person.

Neopost’s range of folder inserters, automate the process of, filling envelopes and can personalise content and portray a professional image in all your communications.

For mailings that have the best possible impact and the highestchance of response, Neopost envelope printers not only apply the recipient’s name and address quickly, they can also overprint envelopes with colourful marketing messages and images.

*This result was taken from ‘letterbox to inbox 2013 report’ studies of the 1,232 UK adults surveyed conducted by the DMA in partnership with fast MAP and HP.

For information please go to www.neopost.co.uk   

000 members throughout the UK including agencies, list brokers and mailing houses, the DMA has promoted the business interests of its members and helped to raise industry standards since its inception in 1992.

 “Many people today easily could choose to conduct their lives entirely online, but they don’t”, explains Rachel Aldighieri, DMA Director of Communications. She goes on to say, “For brands to market effectively in a truly connected world, they must fully recognise the role that print communications play for many years to come.”

The statistics show that print still makes a significant contribution. 79 percent of customers admit they act on direct mail immediately.

Of those surveyed almost half opted to retain printed items they have received.  57 percent declared it to be the ‘most trustworthy’ of all media channels.

“People continue to value direct mail and printed communications from brands, finding that it plays a seamless role within their connected worlds, offers some qualities not found in other communications and is an essential part of overall ‘brand experience’. Adds Aldighieri.

Direct Mail also benefits related marketing channels. Other findings reveal that customers tend to visit a brand’s website to respond to direct mail rather than replying to an email.

Neopost is the Europe’s number one supplier of mailing solutions, delivering a vast range of equipment and software maximising the efficiency and effectiveness of direct mail.

Phil Winfield, Head of Marketing Communications from Neopost, comments “With the economy on the mend, now is the time to invest in mailing technology to boost revenues and profits.”

Neopost’s Output Management Software offers an easy and cost effective way to automate and manage mail output, ensuring the right mail always goes to the right person.

Neopost’s range of folder inserters, automate the process of, filling envelopes and can personalise content and portray a professional image in all your communications.

For mailings that have the best possible impact and the highestchance of response, Neopost envelope printers not only apply the recipient’s name and address quickly, they can also overprint envelopes with colourful marketing messages and images.

*This result was taken from ‘letterbox to inbox 2013 report’ studies of the 1,232 UK adults surveyed conducted by the DMA in partnership with fast MAP and HP.

For information please go to www.neopost.co.uk   


Neopost are a leading supplier of mailroom solutions in the UK and globally.

Direct presence in 19 countries
800,000 customers in 90 countries
5,500 employees
Listed on the Paris Euronext
Circa €1 billion global turnover
We are a reliable partner that designs, delivers and supports solutions. Our solutions make mail faster, cheaper and more efficient, so our clients can communicate more effectively, internally and externally.

Our intelligent software solutions improve deliverability and help manage the mail process from creation to delivery and receipt so it is easier to rationalise and control mail content and interface physical and electronic communications.

Our solutions deliver:

Cost Savings
Productivity
Process Management
Effective Communications
From small businesses to large national accounts we work within both the private and public sectors, for any type of mail, volume and postal carrier.

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