Objective guide explains how to maximise the effectiveness of postal communications in a digital age.
Romford, 10th September 2014: Neopost, a leading solutions provider in the postal and related digital communications industry, has produced a free guide to multi-channel customer communications for businesses of all sizes.
Written in clear English, the 24-page Guide to Smarter Communications explains how businesses can take advantage of developments in mailing and digital messaging to streamline business processes and improve the way they communicate with customers, prospects and suppliers.
Phil Hutchison said: “This is an exciting time for customer communications. The combination of more sophisticated consumers, a proliferation of communication channels and continued pressure to cut costs and demonstrate value for money mean that businesses have to be much smarter in how they present themselves and interact with customers. Our Guide to Smarter Communications explains concisely and clearly how organisations can use mailing technology and software solutions to save money, increase productivity, streamline document processes and add impact to customer communications.”
The Guide is split into four parts:
1. How to Cut the Cost of Postal Communications, which includes sections on the benefits of franking, how to maximise postal discounts and how to eliminate waste and improve the accuracy of mailings;
2. How to Improve Mailing Productivity by using automation to streamline time-consuming manual processes for mail preparation & despatch and mail opening & distribution;
3. How to Improve Mail Processes through centralisation, better mailroom design, digitisation, the implementation of integrated workflows and the use of modern software solutions that bring greater control and visibility to mailing processes; and
4. How to Improve Customer Communications, which outlines the six rules of good customer communications and explains how technology and solutions can help organisations meet the expectations of today’s sophisticated consumers.
Each section includes Quick Wins, Top Tips and helpful case studies illustrating how organisations large and small have used technology to improve their communications.
To get your free copy of How to Improve Customer Communications, visit www2.neopost.co.uk/guide-to-smarter-comms
Neopost is the European Leader and the number two world-wide supplier of Mail Solutions, as well as an increasingly significant player in the area of Communication and Shipping Solutions. A specialist in mailroom equipment, Neopost offers the most technologically advanced solutions for franking, folding/inserting and addressing, in addition to a comprehensive range of services, including consultancy, maintenance and financing solutions.
Neopost is also gradually developing a portfolio of new activities with the aim of reinforcing its offering and the services provided for its clients in the areas of Client Communications Management, Data Quality and Logistics Solutions.
With a direct presence in 30 countries and 6,100 employees, Neopost generated full-year sales of €1.1 billion in 2013. Its products and services are sold in more than 90 countries.
Neopost is listed in Compartment A of Euronext Paris and belongs notably to the SBF 120 index.