What does it take to be able to call your company a customer-centric company? Is it enough to put words like “We think customer first” on your website or in a fancy PowerPoint presentation? Of course not; you have to deliver a great product, in a great way, and you need to provide the customer with great service all the way, even after the point of purchase. Read more about what working with customer feedback in a predictive way means and then ask yourself four questions to find out if your company really does.
Tobias Thalbäck, CEO of Netigate explains the importance of being a customer-centric company and how customer feedback can help you to predict the future. Read his blog post: Stop evaluating the past - start predicting the future.