PRESS RELEASE: Provenance powers success at premium prices

Press Releases   •   Nov 08, 2018 08:00 GMT

Provenance, authenticity and artisanal processes are going mainstream and transforming food and beverage categories. The idea of foods and beverages having “provenance” – with a back-story anchored in heritage and trust and perhaps made in a traditional, artisanal way – is now entering the strategies of largest companies.

PRESS RELEASE: Simple, naturally healthy ingredients the biggest winners on social media

Press Releases   •   Sep 27, 2018 08:03 BST

Social media activity around avocado, almonds and quinoa far outstrips that of activated charcoal, collagen or pea protein – suggesting that consumers are more interested in foods that are easy to understand and naturally healthy, a social media analysis by New Nutrition Business reveals.

Provenance and premiumisation in China – how New Zealand food and beverage brands succeed

Press Releases   •   Aug 14, 2018 09:00 BST

Faced with the challenges of a tiny domestic market and a geographically-isolated country, New Zealand food brands have become world leaders in successfully taking products with a Provenance and Wellness message to the Chinese market, according to a new report from international consultancy New Nutrition Business.

PRESS RELEASE: What plant milk makers don’t want you to know

Press Releases   •   Jul 16, 2018 11:26 BST

Powered by lactose-free innovation, dairy is challenging the dominance of plant milks, with US sales of lactose-free milk set to catch up with – and perhaps even overtake – almond milk.

PRESS RELEASE: Creative strategy more important than ever in exploding snacks segment

Press Releases   •   Apr 24, 2018 08:06 BST

Snacking is central to the strategy of ambitious and creative companies, with explosive growth in the number of new snacks launched between 2010 and 2017: 125% in Europe and 47% in North America.

PRESS RELEASE: Innovation highlights how the stars are aligning for the next gluten-free

Press Releases   •   Mar 15, 2018 10:01 GMT

Europe’s biggest gluten-free brand – Schär – has become one of the first major brands to offer low-FODMAP accredited products in supermarkets. Schär’s launch of 10 products represents the first steps towards FODMAPS becoming as everyday a message in the supermarket as gluten-free, according to a new report from New Nutrition Business, called FODMAPS: The next gluten-free?

PRESS RELEASE: Consumers are confused about food and health

Press Releases   •   Jan 15, 2018 09:03 GMT

UK consumers think that information about diet and health is confusing, and they would rather believe the internet than a dietitian. In a survey of 2,000 consumers in the UK, US, Spain and Australia, conducted by New Nutrition Business, 79% said they find messages surrounding health, food and nutrition confusing.

PRESS RELEASE: Five strategies for harnessing the Good Carbs, Bad Carbs trend

Press Releases   •   Nov 14, 2017 08:00 GMT

Consumers’ quest for better carbohydrates and fewer carbohydrates is creating a wealth of large and growing opportunities, even in the mass market, according to 10 Key Trends in Food, Nutrition and Health 2018, the annual trends report from New Nutrition Business (available at

PRESS RELEASE: Millennials embrace coconut as a healthy food ingredient

Press Releases   •   Aug 30, 2017 08:00 BST

Once shunned for its high saturated-fat content, coconut has been reborn as a star ingredient of better-for-you foods and beverages. Today Millennials largely perceive coconut as a naturally healthy food, and say it’s one of the main reasons they purchase coconut-based food products, new research by New Nutrition Business shows.

About New Nutrition Business

Strategic advice for the food and beverage industry.

The world’s leading provider of strategic and market insights into the business of food, nutrition and health with a network of offices in key strategic locations around the world.