According to EE, they now have close to 700,000 customers enjoying their 4GEE network.
EE boasts, “4G adoption rate doubles in Q2 over previous five months; 4G base reaches 687k, on track to exceed target of one million 4G customers by year end; existing customers moving to 4G showing approximately +10% ARPU(Average Revenue Per User); strong Q2 postpaid net adds of 216k; postpaid base +6.3% yoy, with 55% (Q2 2012: 50%) of base now postpaid, delivering 6 times higher ARPU than prepaid; prepaid base down 671k, with revenue trend in line with industry shift towards postpaid.”
It goes on to say, “Independent benchmarking by RootMetrics has ranked EE number one for overall call, text and mobile data performance of any UK network in all 16 cities tested in the first half of 2013, with average download speeds as high as 23.3 Mbps; 4G coverage today covering nearly 60% population, with double speed 4G in 15 cities, delivering fastest network speeds in the world.”
EE CEO, Olaf Swantee, said, “Today’s results demonstrate our success in building our new brand and differentiating our network to drive commercial momentum while continuing to deliver cost savings to increase our margin performance. We’ve doubled the rate at which we’re adding 4G customers and doubled our 4G speeds across 15 cities to deliver the world’s fastest network for our customers – indoors, outdoors and on key commuter routes.”
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