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Apple board reportedly concerned about lack of innovation – pressures Tim Cook

News   •   Aug 12, 2013 09:44 BST

Apple’s board (Al Gore, former vice-president of the US, Bill Campbell, chairman of Intuit, Robert Iger, CEO of Disney, and Millard Drexler of J. Crew) is reportedly concerned about the lack of innovation in their products. The board is said to be pressuring Tim Cook to pick up the pace. This comes after the company’s smartphones and tablets lost market shares to the competition, particularly Android.

Fox Business correspondent Charlie Gasparino’s sources confirmed Apple’s board is pressuring Cook. He said, “What have they had lately? They have had the iPad, they’ve had a few other things, but they don’t have anything innovating from what came from Steve Jobs. And that concern is basically manifesting into pressure on Tim Cook to innovate — do something fast.”

He added, “The pressure is really on these CEOs to constantly perform. Every time I hear ‘the board is concerned,’ it’s always the starting point for ‘Is this the right guy for the job?’”

Does this mean that Tim Cook will be getting the boot? Do you agree that Apple is lacking in innovation? Share your thoughts through a comment below.

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