The new BlackBerry 10 operating system has been in the news often in a bid to rekindle the firm’s fight back on the top smartphone makers with the new system and range of phones. The revival of the brand could be too little too late, some think, but BB is going to go down with a fight that’s for sure. The main emphasis of the brand is on user experience rather than outright technical specification – obviously showing its hand in not being able to beat Apple and Samsung in the spec list – so it remains to be seen whether the operating system will woo us away from Android or iOS.
Until the devices are launched with BlackBerry 10 installed we won’t know for sure but it does sound promising. The future devices are due to be launched in the first quarter of 2013, so there is plenty of effort in trying to gain back those businesspeople for the new financial year rather than aim for the general public at Christmas time. The CEO of RIM, Thorsten Heins, isn’t interested in the details of the operating system but is more focused on providing users with the very best experiences when using it. It doesn’t have to feature all of the Android or iOS things that most people don’t even use or take advantage of, so a real user experience is needed.
The firm believes that they are offering something completely different and better rather than a mash-up of both iOS and Android. It paves the way for an either remarkable change in the way that people use their smartphone or it could spell the end of RIM and BlackBerry if it’s a flop. For starters the standard message app will be replaced by BlackBerry Hub instead of BB10, which lets you always be switched on and ready to chat to friends, family and business colleagues.
The new BlackBerry Aristo, which is due to launch with BB10 added will be the top of the line. It will have the 1.5GHz quad-core processor, 2GB RAM, 4.65” OLED touch display with 1280 x 720 resolution and it will have an 8MP camera. It also offers 1080p video capture, has 16GB of storage ad a 2MP front camera. Those numbers all sounds pretty tasty although not completely remarkable and not that far off the Samsung Galaxy S3. However, from RIM’s perspective it’s going to be the phone to lead BlackBerry back into the hands of the mass market – but have we already seen similar? BlackBerry 10’s operating system had better trounce the competitors if so.
Can you convert from an Android device, something that is known and respected in the marketplace and one that is packed full of flavour, apps and has a support system the size of Google behind it? Or could you ditch your new iPhone 5 for something that is only slightly better on paper and has a chequered past? We’re not sure but take a look at what the best mobile phone is for you at Mobile Phone Checker.