Blackberry has replaced three additional high-ranking executives, including Rick Costanzo, executive vice-president of global sales, Chris Wormald, vice-president of strategic alliances, and Mark Cameron, director of global public policies. This is part of CEO John Chen’s process of reshaping the company.
On their website, the company announced, “James S. Mackey was appointed Executive Vice President for Corporate Development and Strategic Planning, joining the Company with years of experience executing highly successful corporate strategies that drive growth. Mark Wilson was named Senior Vice President of Marketing and brings extensive experience building brand preference and driving integrated marketing for a number of well-known companies.”
John Chen said, “Jim and Mark are important appointments for BlackBerry as they bring extensive experience and add the necessary leadership and depth that will help us drive our transformation. I have worked extensively with both of them in the past, have the utmost respect for their experience and accomplishments, and we have developed close and trusted relationships with each other that will enable us to cohesively manage the changes required to reshape BlackBerry.”
On another announcement, the Canadian firm said, “BlackBerry Limited (NASDAQ:BBRY; TSX:BB), a world leader in mobile communications, today announced that John Sims will join the Company as President, Global Enterprise Services.”
Chen said, “I am pleased to welcome such a seasoned executive as John to BlackBerry to help lead our key business operations through our ongoing reorganization and transition. His extensive experience in transforming businesses, redefining brands and motivating teams will be a tremendous asset to BlackBerry as we reshape the Company to be more nimble and focused. The changes we are making demonstrate our commitment to innovating for current customers who count on BlackBerry, and the new users who are just learning how powerful and compelling the BlackBerry 10 platform can be. John will be central to all of those efforts.”
Will replacing high-ranking executives help in the reshaping of Blackberry? Share your thoughts through a comment below.