Today, it’s easy than ever to get your message out. This session looks at how, in this era of short attention spans, to get your message in.
Get a crash course in how to capture an inattentive audience in a back channel world. It will help you to better understand how to design an effective Twitter channel, develop a following, take advantage of new technologies and tune into tweckling, harshtags and more.
Delve into how today’s journalists – as well as businesses, governments and others – are using Twitter to find sources, build networks and engage audiences.
Director Debra Jasper og Associate Director Betsy Hubbard, Kiplinger Program in Public Affairs Journalism.